this report we have chosen to analysis the innovation that is the ‘Google Search Engine’. We have chosen to base our report on the Google search engine; a revolutionary innovation that has transformed the way in which the internet is used. 1.1 Introduction Google began life as a research project between two Stanford University graduate students‚ Larry Page and Sergey Brin in January‚ 1996. They hypothesized that developing a search engine that analysed the relationships between websites would be
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Executive Summary / Introduction Google Inc (Google) is the world leader in internet searches. By 2007 63% of internet searches were through Google‚ surpassing other search engines such as Yahoo and Microsoft MSN. Goggle has also developed web based tools such maps‚ toolbars‚ G-Mail and acquired the popular you Tube. After dominating the web search industry since its search engine was introduction in 1998‚ however‚ Google has attracted many competitors who try to provide millions of users worldwide
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Google Inc is a technology company that builds and provides products and services that organise information and make it universally accessible and useful to the general public‚ and it has arguably become a need in the everyday lives of people. As something that initially started as a research project for Stanford digital library‚ the concept began in march 1996 by Larry page and Serge Brin. the goal was to develop the enabling technologies from a single‚ integrated and universal digital library
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GOOGLE INC. History of Google Inc. Google ’s founders‚ Larry Page and Sergey Brin‚ met by chance on a Stanford University tour in the summer of 1995. Page‚ at the time‚ was working on a PhD research project involving the mathematical properties of the link structure on the internet. The research project‚ "BackRub"‚ used an algorithm to follow the links in a webpage and analyze all the connections. The PageRank algorithm generated a popularity index for each web page based on the quantity and
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GOOGLE INC. Internal Analysis Macarena Vayá Duarte GOOGLE INC. INTERNAL ANALYSIS EXECUTIVE SUMMARY This study presents an internal strategic analysis of the search engine giant Google Inc. The aim is to discover the organization’s resources and capabilities in order to provide information on its assets‚ skills and works activities. Google Inc. is an IT company created in California in 1999. It has amazingly grown from its launch o the
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Case Study Analysis Template1 Analyst’s Name: ¶ Date: ¶ Case Study Name: ¶Google Inc.‚ in China I. The Pre-Analysis: A. Perspective: A.1. Describe the perspective2 of the author(s) of the case study and the possible biases that might result from that perspective: ¶ The case study is titled Google Inc.‚ In china‚ written by Kirsten E. Martin for the Business Roundtable Institute for Corporate Ethics. Kirsten Martin is the Assistant Professor of Business and Economics at
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about the Internet. Dubbed "The Information Superhighway‚" one might think that this network of millions of computers around the globe is as fast and as captivating as television‚ but with more and more users logging on everyday and staying on longer and longer‚ this "Information Superhighway" could be perhaps more correctly referred to as a clogged Los-Angeles expressway at lunch hour.<br><br>Users are often frustrated at busy signals and slow speeds. The corporate giant‚ America Online‚ Inc‚ has recently
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An internet search engine searches the internet‚ or select pieces of the internet‚ based on important words‚ they keep an index of the words they find and where they find them‚ and they allow users to look for words or combinations of words found in that index. Earlier search engines only had a few hundred thousand pages and document and only received around one or two thousand inquiries each day compared to the hundreds of millions of pages and tens of millions of queries per day now a days. A meta-search
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threatened by Google? How did they counter this threat? Discuss each country separately. Many governments appeared threatened by Google because they feared that by allowing the American-based company into their country it would dilute their nation’s culture. France took a very aggressive approach in trying to deter Google’s presence in their nation by developing their own‚ government-funded search engine called Quaero. The idea behind Quaero was to create a local‚ country specific search engine
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|Google Inc. | Executive Summary This report aims to provide feasible growth strategies to Google Inc. who is facing different courses of action to pursue. The objectives of this report are to compare different market opportunities available to Google on the basis of implementation feasibility and growth potential and to make the most feasible recommendation to Google. From industrial and internal analysis conducted‚ it is found that
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