actually be used to produce goods and services. 3 Explain the difference between macroeconomics and microeconomics. Give example of the areas of concern to each branch of economics. Micro: individual unit. Eg household‚ market‚ industry Macro: economic behavior of aggregate (national level) Eg national output‚ unemployment rates‚ etc. page 6 4 Explain why it is important for an economic model to be an abstraction from the real world. TO UNDERSTAND THE COMPLEXITIES OF THE REAL WORLD
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Exam case “Keeping Google “Googley” Assignment questions: 1. Evaluate Google’ organizational structure. What is its type? How do you think‚ does this structure fit Google’ organizational strategy? Provide your answer with arguments. Do you think that some improvements of organizational structure are needed? Why? What kind of changes should be done to for this structure to be more effective? Based on the read case I would say that Google utilizes matrix form of organizational
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1. How does the changing environment for business affect Google’s ability to communicate in this situation? The changing environment for business affects Google’s ability to communicate because everything is available on the internet now. Google said themselves that they hope to “provide the greatest access of information to the greatest number of people” (Argenti‚ 2009‚ p.22). Anything and everything that Google does or says in any situation is available for anyone to see. The very product that
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Google Strategy in 2012 1. Use the “Five Force Model” to assess Google’s competitive environment. Rate each of the Five Forces as weak‚ moderate‚ or strong‚ and justify your ratings. I. Competitive Pressures Created by the Rivalry among Competitors sellers Google’s competitive environment regarding rivalry is strong. Google has managed to stay ahead of its
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practice and job 5 2.3 Google’s Leadership approach 7 3. Conclusion 9 References 10 Executive Summary The first part of the report will investigate some of the most relevant motivational and perceptual theories‚ which will be applied to Google case in order to understand how the company achieved its incredible success. It will be also interesting comparing the Google’s case study with another case to see how organisational behaviour theories are applied differently depending on the situation
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“Economics has never been a science - and it is even less now than a few years ago.”…Paul Samuelson INTRODUCTION Economics is the social science that analyzes the production‚ distribution‚ and consumption of goods and services. A focus of the subject is how economic agents behave or interact and how economies work. A given economy is the result of a process that involves its technological evolution‚ history and social organization‚ as well as its geography‚ natural resource endowment‚ and ecology
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Google is able to achieve the perfect combination of Business‚ Organizational and IS strategies. Its business strategy focuses on delivering superior technology solutions coupled with a work environment that encourages innovation. Google’s IS strategy involves building state of the art applications‚ networks and security architecture that facilitate the flow of information throughout the organization. Google is able to balance all three aspects of the IS triangle and as a result has dominated the
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PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between: • Political factors. These refer to government policy such as the degree of intervention in
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Organization Culture of Google -Contents- Ⅰ. Introduction Ⅱ. Forming a culture A. External Adaptation and Survival 1 Mission and strategy 2 Goals 3 Means 4 Measurement B. Internal integration 1 Language and concepts 2 Group and Team Boundaries 3 Power and status 4 Reward and punishment Ⅲ. Sustaining a culture A. Methods of Maintaining Organizational Culture B. Organizational rites C. Example ‘Google’ 1 Criteria for rewards 2 Selection and promotion 3 Organizational
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Google Case Study Written Assessment Writer: 1. Critically evaluate the current strategic position (environment+ resources and capabilities) of the organization and critically discuss the basis and sustainability of its competitive advantage. To the author’s opinion‚ Google has been using 3 strategies over the time since the company Executive chairman Eric Schmidt was appointed. The author suggests that Google uses both prescriptive and emergent strategy
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