2 1 Google‚ Inc. & Motorola Mobility Holdings‚ Inc. A Non-‐Horizontal Merger & Acquisition Case Maastricht University School of Business and Economics Maastricht‚ 04 April 2012 Name: Gregor Hohls ID: i6001867 Study: International Business Economics Course: International Competition Policy Course Code:
Premium Smartphone Motorola Android
Mergers occur when one business firm buys or acquires another business firm (the acquired firm) and the combined firm maintains the identity of the acquiring firm. Business firms merge for a variety of reasons‚ both financial and non-financial. There are a number of types of mergers. Horizontal and non-horizontal are just two of many types. WHAT IS HORIZONTAL MERGER? A merger occurring between companies in the same industry. Horizontal merger is a business consolidation that occurs between firms
Premium Mergers and acquisitions Stock market Stock
2013 Google – Motorola Mobility Acquisition This project has been prepared as part of the Investment Banking course at SIBM Bengaluru. It highlights the salient features of the acquisition of Motorola Mobility by Google and its take from an Investment Banking perspective. Rohit Jhunjhunwala 12020841158 8/18/2013 Table of Contents Executive Summary................................................................................................................................. 3 Introduction:
Premium Google Android Windows Mobile
decision by Google to buy Motorola. What economic concepts would support this investment and in your opinion why might the purchase of Motorola be anti-competitive? “We are on a turning-point in the world of personal technology. For around 30 years PCs in various forms have been people’s main computing devices. Now the rise of smartphones and tablet computers threatens to erode the PC’s dominance‚ prompting talk that a “post-PC” era is finally dawning.” (Miles‚ 2011) On August 15 Google announced a
Premium Economics Google
Acquisition of Motorola by Google On August 15‚ Google announced an agreement to acquire Motorola Mobility‚ based in Libertyville‚ Illinois‚ for $40 per share. Both companies’ boards of directors have approved the deal. Benefits of the deal Google and Motorola Mobility together will accelerate innovation and choice in mobile computing. Consumers will get better phones at lower prices. Motorola Mobility’s patent portfolio will help protect the Android ecosystem. Android‚ which is open-source
Premium Smartphone Mobile phone Android
MNGT 551 CRITICAL THINKING & CHANGE MANAGEMENT CASE STUDY AYSE SUVAY ALPER KILIC MOTOROLA CASE Stage 1: Identifying and evaluating the need for change Motorola’s strategy was to invent exciting new technologies and then create new markets around them.The company prospered as it executed this strategy in an era of economic growth with virtually no competitive threat in its principal markets. The late 1990s‚ however‚ introduced a new reality when
Premium Management
CASE 7- MOTOROLA What salient opportunities and threats exist in Motorola’s external environment? Observing the history of Motorola‚ they have this wide variety of products that they offer to different kinds of market. This strategy of Motorola will only be dealing in the development of the latest technology‚ gadgets and mobile phones by proper research and development. They have this strong promotional strategy by which they are using different tools that attracts customers towards the thrilling
Premium Mobile phone Six Sigma Motorola
completely intentional!). The Motorola Droid line of smartphones is considered to be one of the most popular Android smartphone out there. According to data recorded by AdMob which is a mobile phone advertising agency‚ in 2009 (after low 2008 sales) Motorola Droid snagged 24% market share of all Android devices just after one month of being on the market‚ just under the top spot held the Dream by HTC which holds 36% respectively. (Kameka‚ 2009)Product from In the case of Motorola Mobility‚ they’re in a
Premium Mobile phone Motorola Smartphone
’s acquisition of : will the Gamble pay off? 1 What kind of company is ? Google was founded by Larry Page and Sergey Brin in September 4‚ 1998 at Stanford University. Their Business Model: Profitable • Revenues from ad‚ which is multiplying! Innovative • Different kinds of services to attract Googlers: Google Maps‚ Gmail‚ YouTube…. Diversified • Good at software and services‚ but not hardware! 2 Android OS Profit model: similar of the search advertising model Advantages: • free • the
Premium Google Smartphone Android
Case Study Analysis: Motorola‚ Inc. Upon analysis of the Motorola Corporation‚ many opportunities have been identified in the external environment to both boost Motorola back into elite status in terms of the phone industry and further extend its long history of technology advancement and innovation. WiMax and the potential market surrounding it present the most promising business venture for Motorola. Heavy investments have been injected into WiMax ‚ which has enabled Motorola to have the technology
Premium Mobile phone