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    Google Strategy

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    company of all time. BackRub was then renamed Google which was inspired from the number 1 followed by 100 zeros. In 1998 a Stanford professor arranged a meeting for Brin and Page to meet with an investor‚ who was the founder of Sun Microsystems. The investor was impressed with Brin and Page’s Google search capabilities and although the investor was pressed for time‚ he left them with a check for $100‚ 000. After setting up a corporation name for Google Inc. and a corporate bank account‚ the pair went

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    “I’ll Google It”

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    “I’ll Google it” I. Introduction “I’ll Google it” is one of the overused phrases nowadays when referring to researching on something or finding answers to questions. People depend too much on technology to the point that they choose to accomplish even the simplest tasks thru technology rather than thru the conventional ways. Dependence on technology has its advantages; however‚ its disadvantages are much more alarming than people think it is. II. Body Before technology was introduced

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    Using Google

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    Using Google An extremely common source of information this day in age is the internet. Because of the internet and the increasing availability of wireless streaming of information‚ most people use it every day for multiple different types of tasks. Because of the massive amount of information that can be obtained through the internet‚ it is necessary to find information by using search engines such as Google. A search engine like Google will take keywords and search through a massive database

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    Google Hacking

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    ------------------------------------------------- Google hacking From Wikipedia‚ the free encyclopedia | This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (April 2010) | | This article may contain original research. Please improve it by verifying the claims made and addingreferences. Statements consisting only of original research may be removed. (April 2010) | Google hacking is a computer

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    References Annexure Questionnaire EXECUTIVE SUMMARY The market has shifted. Earned attention is more valued than ever. And CMOs and consumers are paying rapt attention. In an age where anyone can say anything‚ brands must create an authentic‚ transparent and entertaining story with a smart and networked public. The success of a product‚ service‚ individual‚ business‚ organization‚ or even a city is based on being perceived as unique. Look at any market leader

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    Google Benefits

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    stay with the company. By providing these types of benefits Google is also aiming to attract a better pool of candidates. They might be looking for people specific befits mentioned in this question‚ it is probably clear that Google is willing to invest in keeping their employees happy in order to achieve better results. It is a proven fact that happy/motivated employees perform many times better than others. As for the costs that Google faces for offering these benefits‚ they might also be lower

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    Brand Management

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    Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20

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    Core Conditions

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    counselling skills. Carl Rogers’ Humanistic approach believed in the innate ability of individuals to find their way through their problems given the correct environment to do so. In order to do this successfully however‚ Rogers professed that three core conditions: empathy‚ congruence and understanding must exist. In the absence of one of these‚ positive personality change will not happen. This essay will explore in greater depth these three fundamentals and I will show how they are necessary‚ and

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    Brand Extension

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    Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the

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    Google Analytics

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    Google analytics is a software program provided by Google which helps firms track traffic to a website. The program provides detailed reports that show how the traffic was generated‚ and which ads are preforming the best. It tracks them from different ads points such as search engines‚ social media‚ banner ads‚ display advertising‚ pay-per-click‚ e-mail marketing‚ etc. Google Analytics is combined with Adwords which allows firms to review online campaigns by tracking landing page quality and goals

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