2 Products and services to users 3 Products and services 3 Huge effort for the web 5 Google Analytics 5 Analysis Tools 5 Content Analytics 5 Social Analytics 6 Mobile Analytics 6 Conversion Analytics 6 Advertising Analytics 6 S.W.O.T Analysis and Finance 6 Strengths 7 Weaknesses 7 Opportunities 7 Threats 8 Competitors 8 Conclusion 8 References 9 Introduction Google is a play on the word googol. A googol is a very large number that 1 followed by 100 zeroes
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an important tool. a) Rivalry among Competitors * Rivalry among search engine firms is Very Strong. Google has an 80% market share in the search industry with several rivals. The competition among rivals is average‚ but has high potential for growth. Google constantly has to maneuver to improve their services‚ and stay ahead of other competitors. Google also faces low switching cost which increases rivalry among competitors: • Rapid growth in online auctions is acting
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Google is a publicly traded company that was founded in 1998 by Larry Page and Sergey Brin. Google’s name derived from the mathematical word “googol‚” which is defined as the number one followed by one hundred zeros. Larry Page and Sergey Brin received a check in the amount of one hundred thousand dollars from Sun’s co-founder Andy Bechtolsheim to start-up Google. Google is headquartered in Mountain View California and has over twenty thousand employees. Google became a publicly
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Describe Google ’s business model. What strategies has Google relied upon to build competitive advantage in the industry? The Google business model is one built around its primary business of licensing fees for supplying search functions to corporate clients and content-targeting advertising. The company utilizes its popular internet search engine to match Google advertisers with Internet users. It targets advertising to search results which are more likely to attract potential customers. The
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The rise of Google‚ now a $6.1 billion company‚ has been fast and fierce. Founders Sergey Brin and Larry Page met in 1995 as Stanford University graduate students. They created a search engine that combined the technologies of Page’s PageRank system‚ which evaluates a page’s importance based on the external links to it‚ and Brin’s Web crawler‚ which visits Web sites and records a summary of their content. Because Google was so effective‚ it quickly became the search engine of choice for Web users
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12 Google Inc. (2010): The Future of the Internet Search Engine Patricia A. Ryan Google began with a mission: to create the ultimate search engine to help users tame the unruly and exponentially growing repository of information that is the Internet. And most would agree that when the word “Google” became a verb‚ that mission was largely accomplished.1 IT HAD BEEN NEARLY SIX YEARS SINCE GOOGLE’S ATTENTION-grabbing initial public offering and‚ despite overall stock market weakness‚ Google remained
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impact Google. Then describe elements that you anticipate will impact Google over the next several years. 1.) Founded in 1998‚ the Google company has been extremely successful in a large diversification of products for the user and the web. Originally created as a search engine that "understands exactly what you mean and gives you back exactly what you want." Now its products and services have grown to much more than that‚ but the philosophy remains. The macroenvironment for Google has changed
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Advantage Google nyone who’s ever booted up a pc knows about Google‚ the Mountain View‚ California–based company whose brightly-hued logo is a universal welcome mat to the World Wide Web.1 As the heavyweight of online search‚ Google is one of the world’s most ubiquitous brands and an indispensable tool for anyone navigating cyberspace. In May 2007‚ Google handled 65.2 percent of all U.S. Internet searches‚ compared with 20.7 percent for Yahoo! and 7.7 percent for Microsoft.2 Globally‚ Google conducts
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Google Swot Analysis Strengths 1. Leading player in the global Internet industry services market（with 60+ percent market shares in both searches performed on computers and searchers performed on mobile devices) 2. The net income is increasing between 2001 and 2009(Exhibit 4‚ 2001 is $ 6‚985. 2005 is $1‚465‚397and 2009 is $6‚520‚448. So have strong operating performance) 3. Strong brand image （always placing the interests of the user first‚Google has built the most loyal audience on the web.)
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Internationalisation International revenues accounted for approximately 55% of Google’s consolidated revenues in 2013. Google search is now available in 117 languages and 158 international domains. As the internet infrastructure in foreign markets such as China‚ India is beginning to take scale‚ the number of new internet users in these markets is expanding exponentially. Google focuses on two major things as part of its internationalisation strategy 1. Increase Local Responsiveness Profit is
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