CONTENT: I. INTRODUCTION …………………………………………………………………………………… 3 II. CREATIVITY TOOLS IN GOOGLE………………………………………………………………… 3 1. Brainstorming ……………………………………………………….. 3 2. Six thinking hats …………………………………………………… 4 3. Fish bone ……………………………………………………………..5 III. GOOGLE’S INNOVATION MANAGEMENT………………………………………………… 5 1. Managing human resources ……………………………………… 5 2. Managing knowledge acquisition ………………………………… 6 3. Managing the organizational culture ……………………………… 6
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Google Analysis Part A Question 1 The firm’s external environment is challenging and complex. Because of the external environment’s effect on performance‚ the firm must develop the skills required to identify opportunities and threats existing in that environment. The general environment is composed of dimensions in broader society that influence an industry and the firms within it. We group these dimensions into seven environmental segments that they are demographic‚ economic‚ political/legal
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conditions of the work environment like pay and benefits. Higher-order needs: esteem and self-actualization which are things like creative and challenging work‚ job autonomy‚ respect‚ responsibility‚ praise‚ and recognition. Deficit Principle: a satisfied need is no longer a motivator of behavior Progression Principle: a need at one level does not become activated until the next-lower-level need is already satisfied. RELATE THE WORK ENVIRONMENT AT GOOGLE TO MASLOW’S NEEDS THEORY. Google is a open economy
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Google- globalization and ethics Google- globalization and ethics Google has a basic out-look on ethics. If it would look bad on a front page of a paper or headline news do not do it. This is the basis of a multi-page code of ethics that the company Google strives to support and live by. They have adopted the mantra “don’t be evil.” The company expects employees to follow and know the code of ethics. Google ethics code is broken up into sections‚ first is serving the user. Users deserve
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Management Google began as a research project in January 1996 by Larry Page and Sergey Brin‚ two Ph.D. students at Stanford University‚ California. They hypothesized that a search engine that analyzed the relationships between websites would produce better results than existing techniques‚ which essentially ranked results according to the number of times the search term appeared on a page. Originally the search engine used the Stanford University website with the domain google.stanford.edu. Google is now
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1) Factor behind Google early success: a) Advanced Algorithm. b) The high growth of World Wide Web c) Better and more efficient algorithm d) Receive great funding from two huge venture capitals e) Well combined CPC and CPR to charge the advertisers f) Business Model innovation (Search engine‚ contextual‚ Froogle‚ local advertiser‚ etc.) g) Product Improvement (fine tune the algorithm‚ give software to optimize clients’ ads) h) Innovation management (Google unique atmosphere that is very supportive
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Introduction 3 Google Company Background 3 China Background 5 The Internet Search Engine and Advertising Industry in China 7 Google in China 9 Recommendations 14 Conclusion 15 Appendix 16 Introduction Google‚ Inc. is an internationally known business that has become the default provider for Internet services for many consumers. In a world where individuals can connect faster and across continents‚ Google has sought to provide
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In launching this new site‚ Google made the difficult decision to compromise on its mission of providing open and free access to information‚ in favour of increasing user satisfaction. Essentially‚ though searches are easier and more streamlined through Google.cn‚ items that would have previous been blocked by the Chinese government on Google.com are now “self-censored” by Google itself. Thus‚ the decision was made to comply with Chinese policies‚ and from this‚ Google faced large-scale criticism
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(summary): 2 Issues: Google Inc. 3 Strategies for Google Inc. 5 Better Search Engine: 5 Improve web-based productivity applications: 5 Cloud Computing: 5 Real Time Search: 6 Views (strategy suggested): 6 New Strategies for GOOGLE INC. 7 Reference 8 GOOGLE INC. STRATEGIC ANALYSIS INTRODUCTION: Google has been starting its business as the search engine industry leader through innovation and product development. Google consist of the external environment for the internet search
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Google Inc. in 2014 – Case Analysis Q1: How did Google create a competitive advantage initially (before 2004)? Google’s competitive advantage prior to 2004 was based on exploiting their capabilities. Through their company culture‚ core values‚ and skilled work force Google created an environment that fostered and generated constant innovation in technology. This innovation allowed their highly skilled engineers to continually capitalize on what was happening/missing in the marketplace by improving
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