Executive Summary This case study will provide strategic information on the San Mateo‚ California company: GoPro‚ Inc. It will provide tools used for management decisions as well as an analysis of the information. The purpose of this paper is to provide an in-depth‚ formal case analysis that utilizes the entire strategic management process. Assuming I have been asked by GoPro to fully analyze the ins and outs of their firm‚ we will take a look at GoPro’s internal and external environment. Some
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is how the GoPro came about. GoPro is known for it’s small‚ rugged‚ waterproof cameras. The original GoPro Camera named the "Hero" was initially available in silver. The cameras have a very distinct wide angle lens‚ often giving images a sort of fish eye perspective. Image quality and length of filming has significantly increased over the years‚ and as the new lines of Heros continue to be released. The cameras are known for their durability and waterproof shells that distinguishes GoPro from its
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GoPro Brand Audit Part #2 This document audits the GoPro brand; it includes research which measures both quantitative and qualitative aspects of its current brand equity‚ a statement and analysis of its brand inventory‚ and a brand exploratory. Chris Conery Rachel Floyd Zachary Marc Elisa Philippon Catherine Tanguay Contents A. Introduction B. Brand Inventory- GoPro I. Brand Elements Name Slogan Logo Point-of-View Videography
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GoPro. Be a Hero. “GoPro will never replace Smartphone cameras it created for another purpose Capture meaningful life experience” - Nick Woodman In our project we basically were trying to make a revolution by bringing GoPro video cameras to the live streaming sport. GoPro already proven that they are one of the best on the market (Soulati Media‚ 2012). Our group knew from the first minutes what presentation would be about. All of our group members were very loyal to the product‚ which GoPro are
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With an ever growing fan base‚ GoPro is regarded as being the leader in action and sports cameras. However‚ GoPro is also regarded as being a premium brand which offers premium products that do not usually come cheap. For example‚ the HERO4+ one of its most recent release‚ comes with a hefy price tage of $499. As such‚ many people who would love to aquire a GoPro camera‚ would like to know the ways in which they could get a promtotion or coupon code to reduce their costs. While it may be true that
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Master of International Business International Marketing Individual Assignment 2012 ESSAY GoPro - HD wearable camcorder Margarida Martinho Strand Cohort Introduction When GoPro‚ which introduced the first wearable sports cameras‚ launched its first product‚ there was nothing like this camera. This product has become a success since it was introduced in the market. What makes it so different from the others that satisfy
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his experience. Nevertheless‚ this was not the case‚ for photographers were not able to get close enough or acquire high quality equipment at reasonable prices. Woodman’s aspiration for a device able to capture professional angles inspired the name; GoPro. He raised some of the initial capital for his company by selling bead and shell belts out of his van and later on‚ fashionable camera straps. Additionally‚ his parents invested over $200‚000. In 2004‚ the company made its first sale‚ which was a camera
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Innovation Case Study - Go Pro Nick Woodman‚ a Californian native and keen surfer‚ invented the GoPro after a surf trip to Australia in 2002. It is small and non-descript looking‚ deceptive really‚ however is a wearable camera and camcorder. Its size means it can be mounted almost anywhere with ease‚ whilst also having the capacity to shoot videos and stills in full HD. The GoPro was the first camera of its kind; small and virtually indestructible‚ and able to be mounted practically anywhere due
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It ’s been called "the world ’s most versatile camera”‚ GoPro documented human history in 2012 when Felix Baumgartner dove off the Red Bull Stratos; a weather balloon located 24 miles above the earth ’s atmosphere for scientific and weather research. Fleix astonished the world‚ breaking two records‚ as he descended toward earth at 840 mph before reaching free fall. Founded in 2002 by Nichols Woodman‚ GoPro is the creator of the world’s most versatile camera. Enabling its users
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since the beginning of GoPro we project than we will not increase our sales for 2014 the sale will remind at about 1.0 billion dollars. However we have to cut the cost of revenue to be more profitable. We plan to have a lot of operating expenses particularly on research and development‚ and on promotion for the launches of our new product the GoPro hero 4. We have to improve the quality and the versatility of our product with the new GoPro hero 4 out in October. This GoPro will remind an action camera
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