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Colgate Marketing Oral hygiene in the hinterlands Colgate Colgate. The world’s most recognizable oral care brand‚ it belongs to the Colgate-Palmolive Company. Colgate was the first toothpaste in a collapsible tube‚ introduced in 1896. It is a worldwide household name and synonymous with the product itself in various regions. Colgate-Palmolive has its presence in about 200 countries. Colgate in India Present in India since the 1930s‚ Colgate is almost synonymous with toothpaste in the Indian
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RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side‚ that’s also where a chunk of corporate top line actually comes from. It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy
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RURAL ADVERTISING IN INDIA ABSTRACT Villages are integral part of the Nation. Rural markets acquired greater importance in countries like India‚ China‚ etc. because of economic growth of the nations now highly depend up on the rural economy. Corporate companies are struggling a lot to get more sales/profits in urban areas i.e. almost all the companies are saturated in urban areas. “Go rural and be rural” seems to be the guiding principle of marketing. In this context‚ companies are diversified
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CHAPTER I INTRODUCTION TO RURAL MARKET GONE ARE the days when a rural consumer went to a nearby city to buy branded products and services. Time was when only a select household consumed branded goods‚ be it toothpaste or soap. There were days when big companies flocked to rural markets to establish their brands. Today‚ rural markets are critical for every marketer - be it for a branded shampoo or an automobile. To open a business daily or business magazine today‚ you will read about some company
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As the day progresses however‚ the swarms of tourists who come to visit disturb the peaceful atmosphere of the village. Rajasthan has variety of village life depending on topography‚ history‚ caste system and traditional festivals like cattle fairs‚ Haat and religious fairs. I remember my last visit to a village was very inspiring and exciting. The village was dwelling unit popularly known‚ as a hut is usually circular in shape. Its simplest hamlets‚ the most basic form of civilization with a way of
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BY ;- ARSHID TO ;- KRISHAN SIR Product display contests: Package is an integral part of the product. Its main purpose is to protect the product during transit‚to preserve the quality and to avoid any loss in quality and quantity. The main purpose of thiscontest is to remind the customer to buy the product as soon as he enters the shop. Another objective is to influence the dealer to stock the product and support the company in increasing thesales. The display contest has to be announced well
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cigarettes * 18 million TV Sets * 50 percent of 2 million BSNL mobile connections * 53 percent of FMCG products * 59 percent of consumer durables are sold in rural India. Some facts about the rural sector: * There are nearly 42‚000 rural haats (Super Markets) in India * In 2002 – 2003‚ LIC sold 50 percent of its policies in rural India * Of the 20 million who have signed up for Rediffmail‚ 60 percent are from small towns * Of the 1‚00‚000 souls that have transacted on Rediff’s shopping
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Suresh Venkataraman‚ a successful marketer had always wondered how shampoo transformed from an unaffordable product to an affordable one and also believed that the rural markets in India offered a huge potential in consumer products. He was doubtful about the brand names of different shampoo brands being complex to understand that is why he decided to launch a product called “super shampoo” which was easy to pronounce and projected a superior image against whatever it was competing against. To develop
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Executive Summary Operating since 1912‚ Ayurvedia Pharmacy is one of the oldest operating pharmacies in Bangladesh. Despite its long life‚ it has failed to make its mark as one of the prominent companies in this country. It has a range of over 100 products but only four of these are prominent. Even among these four‚ some are faltering and losing ground to new entrants. AP Dashanchurna (white toothpowder) is one of these products. AP Dashanchurna has been around for a
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