RURAL MARKETING ASSIGNMENT (PGDM-Batch 1) Sargam detergent bar -By Anish Surve Concept: To understand and analyze the marketing strategy of a domestic product sold in rural areas and also to understand rural markets. Demographics: Padgha is a village in the state of Maharashtra‚ about 13kms from Kalyan station. It is located on the Mumbai Agra
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Solar Energy Products Marketing In Rural India Rajshekhar Patne The recently released Global Status Report on renewable says that grid-connected solar Photovoltaics (PV) has been the fastest growing energy technology in the world with 50 per cent annual growth in cumulative installed capacity in last two years. The majority of the above capacity comes from Germany‚ Japan‚ Spain‚ and the US which have installed small PV systems (a few kilowatts to tens of kilowatts) on their rooftops
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KARIMEEN FISH / PEARLSPOT THE GREEN CHROMIDE OR ALSO KNOWN AS KARIMEEN / PEARLSPOT IS A SPECIES OF CICHLID FISH FROM FRESHWATER VERY POPULAR IN SOTHERN INDIA AND SRILANKA.IT IS ALSO CALLED KORAL IN BENGALI . IT COMMONLY REACHES 20 CENTIMETER IN LENGTH AND THE MAXIMUM IS TWICE OF THAT. THE MOST POPULAR DISHES OF KARIMEEN IN INDIA ARE :- 1. KARIMEEN FRY 2. KARIMEEN MOLLY 3. KARIMEEN POLLICHATU 4. KARIMEEN CURRY 5. KARIMEEN MAPPAS KARIMEEN FISH IS CONSIDERED AS A DELICUSY IN KERALA. IT
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“Safed Teeka” – Communicating Boroplus Antiseptic Cream Introduction On a fine Monday morning on August 26th 2011‚ work was at its peak at the Kolkata Head office of Emami Ltd. Mr. Subir Sen (Sen) was sitting at his desk with an advertisement running on his desktop which showed actor Amitabh Bachchan[1] (Amitabh)‚ the brand ambassador of Emami. Sen had completed his MBA in Marketing from the ICM‚ Calcutta‚ and had joined Emami Ltd. under the Boroplus brand as a Brand Executive. The advertisement
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Rural Marketing System in the North Eastern States: Problems‚ Diagnosis and Strategy Perspective Introduction … : Agricultural Marketing system in North-Eastern States … : Rural Marketing system in Assam … : Rural Marketing system in Tripura … : Agricultural and Rural Marketing system in Meghalaya … : Perceptions of farmers on Rural Marketing … : Promoting Agribusiness Marketing Channels … : Development of Marketing Infrastructure for Farmers … : Summary and Recommendations … INTRODUCTION
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Marketing challenges for BOP markets: BOP or Bottom of pyramid is a socio economic term given for the strata of low income people in the income pyramid (used to approximate the distribution of a country’s income). Thus obviously Bottom of Pyramid constitutes the market made of country’s poorest people. In India approximately 6 Lacs villages and 72% of country’s population constitutes BOP. The great majority of men and women of this BOP cluster work in agriculture‚ animal husbandry‚ factories or
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Code-switching and Code-mixing : A Case Study of Child Bilingualism in Iraq By Juliana D. Yousif MA. In TEFL Department of English College of Arts Basrah University May‚ 1992 Code-switching and Code-mixing: A Case Study of Child Bilingualism in Iraq by: Juliana D. Yousif‚University of Basra Theoretical Background Code-switching is a very interesting aspect of bilingualism that has recently
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Market Research for IFFCO-TOKIO General Insurance Objective: 1. To know the knowledge of consumer in the sector of General Insurance in Bulandshaher District. 2. To know the difference between General Insurance and Medical Insurance in consumers’ mind 3. To know the preferences of the insurance companies 4. To know the needs of the consumers from any insurance companies and the unmet needs Note: Suggest Promotional Activities on the basis of research Questionnaire:
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“TRIGUN CANDLES” Target:- Rural area of U.P. PROMOTIONAL STRATEGY When we talk about mosquito repellents there are 54 manufacterers with 72 brands in India alone. |COILS – 50% | |VAPORISERS – 20% | |MATS – 10%
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MARKETING PLAN CAVINKARE PRIVATE LIMITED Executive Summary CavinKare Group is an Indian conglomerate headquartered in Chennai‚ India. It was founded by second generation entrepreneur C.K.Ranganathan in 1983 as an extension to his family owned business of small-scale pharma packaging and cosmetic manufacturing in a small coastal town Cuddalore in Tamilnadu. He has started it in Chennai as Chik India. It changes its identity twice on its way. Cavinkare became Beauty cosmetics Private Limited
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