Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65‚000 Crore • Durables Rs 5‚000 Crore • Agri-inputs (incl. tractors) Rs 45‚000 Crore • 2 / 4 wheelers Rs 8‚000 Crore Opportunities: • Infrastructure is improving rapidly. • In 50 years only 40% villages connected by road‚ in next 10 years another 30%. • More than 90 % villages electrified‚ though only
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NABARD (National Bank for Agriculture and Rural Development) Introduction • NABARD is an apex institution accredited with all matters concerning policy‚ planning and operations in the field of credit for agriculture and other economic activities in rural areas. • It is an apex refinancing agency for the institutions providing investment and production credit for promoting the various developmental activities in rural areas • It takes measures towards institution building for improving absorptive
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Indian Marketing Environment Indian Marketing Environment For Global marketers India is not just a single country‚ it is further divided into tow different countries. India and Bharat. India is looked and appreciated by the whole world. It is growing at the second fastest rate‚ Its a outsourcing hub‚ skilled workforce‚ Nuclear and space power and everything to become a world power. On the other hand‚ Bharat invovles poverty‚ Illetracy at high levels‚ Corruption‚ Mismanagement‚ Violnce between releigions
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RURAL AGRI- MARKETING IN INDIA - WITH SPECIAL REFERENCE TO AGRICULTURAL PRODUCE IN INDIA ABSTRACT Around 700 million people‚ or 70% of India’s population‚ live in 6‚27‚000 villages in rural areas. 90% of the rural population is concentrated in villages with a population of less than 2000. Rural marketing is as old as the civilization. Surplus of agro - products are exchanged in earlier days in the barter system. The introduction of currency‚ transport‚ and communication has increased the scope
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1 1 FOGG: MARKETING PROJECT Marketing Strategy Analysis & Suggestions GROUP - 1 ASHWINI P (1411216) GAURAV CHAUHAN (1411226) MANEESHA A (1411243) AMBARISH K SHARMA (1411213) MAYURESH PHEGADE (1411254) SAKSHI (1411261) 1 FOGG: Marketing Management - I ACKNOWLEDGEMENTS We take this opportunity to thank Prof. Avinash Mulky for giving us this opportunity to study a brand like FOGG which has been successful in creating a unique place for itself in this highly fragmented
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Available ONLINE www.vsrdjournals.com VSRD-IJBMR‚ Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is
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Market Analysis Of Pigeonpea A Report Submitted By: Debojyoti Chakraborty Dhruv Narang Institute of Rural Management‚ Anand Submitted to: PRADAN‚ Rayagada Introduction The present report aims to understand the market linkages and value chain of Pigeonpea in Rayagada district‚ by interviewing farmers‚ retailers‚ middlemen and millers‚ specifically in the markets of Mukundpur‚ Ramanaguda and Rayagada. By trying to understand all the market dynamics involved from its harvest till its purchase‚ we
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ACKNOWLEDGEMENT With immense regard and respect in the honor of the ULAB. We are very grateful to it for providing us an opportunity to work . We are highly grateful to Mamtaj aktar munny ‚ (Lecturer)‚ for the trust he has shown in me by allowing us to perform this study and under whose able guidance and direction ‚ we were able to give shape to our report . His constant review and suggestions throughout the project are highly commendable . My cordial thanks to all my friends who in one way or other
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------------------------------------------------- Table of Contents CHAPTER: ONE INTRODUCTION OF THE PROJECT………………………….1-4 CHAPTER: TWO INTRODUCTION OF THE ORGANIZATION……..…………5-9 CHAPTER: THREE CAPITAL STRUCTURE ANALYSIS………………………….10-15 Fixed Assets……………………………………………………….10-12 Inventories…………………………………………………………12-15 CHAPTER: FOUR ANALYSIS OF ASSETS…………………………………………..16-18 CHAPTER: FIVE CASH FLOW ANALYSIS………..………………………………19-26 CHAPTER: SIX FINANCIAL RATIO ANALYSIS…
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Available ONLINE www.vsrdjournals.com VSRD-IJBMR‚ Vol. 1 (10)‚ 2011‚ 616-623 RESEARCH ARTICLE RESEARCH ARTICLE Problems and Prospects for Marketing of Rural Products : An Empirical Study of Tribal Regions (India) 1 Shubangi Rajput*‚ 2Bharat Siddhartha and 3Sanjeev Shukla ABSTRACT Purpose – The paper seeks to review problems and prospects of marketing of rural products. Design/Methodology/Approach – Reviews relevant academic literature and primary data collection and analysis of rural
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