billboard to advertise our talents and goals. Developing a personal brand makes us a more valuable asset‚ whether to the company we work for‚ a potential employer‚ or your own enterprise. This paper discusses the development and deployment of “personal branding” through appropriate social media platforms such as LinkedIn‚ Facebook and Twitter. It gives and insight on strategies for using social media for career advantage‚ privacy issues and its future outlook. From the job seeker side‚ traditional resumes
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Education‚ which is not a public commodity‚ is often times misinterpreted as a purely public commodity because ideally the government should be able to provide education for everyone. A commodity is considered as a pure pubic good if it is unmanageable to exclude non-payers from consuming the good or if the good is not reduced upon consumption of superfluousconsumer. Although it is heartbreaking to know‚ higher education is not a purely public commodity since non-payers can easily be excluded in
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Maggi’s Brand Extension: Spreading in Indian Kitchen from Fast Food to Healthy Food "Maggi noodles has managed to enter Indian homes to change the traditional food habits of Indian children on their promise of convenience. This brand has understood the psychology of Indian mothers and positioned itself for mother-child indulgence." - The Business Magazine‚ 2008 “What Xerox is to photocopier and Colgate to toothpaste‚ Maggi is to noodles in India.”- the Times of India‚ 2009 In December
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This article explaining emotional branding was an interesting read. The beginning of the story really grabbed my attention. I have always found it a comfort to realize that even truly intelligent people cannot understand everything and do sometimes have to ask for explanations. Although we have all been told that there is no such thing as a stupid question‚ except a question that is not asked‚ it is difficult in the business world to ask for help or an explanation‚ without feeling inferior‚ or
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Marx opens up chapter one by explaining what commodity is‚ “Commodity is‚ first of all‚ an external object‚ a thing that through its qualities satisfies human needs of any kind indirectly/directly” (Marx‚ 125). Useful things can be arranged into two points of view; quality and quantity. These objects have many characteristics which allow them to be used in multiple ways. The use-value pertains to the commodity’s quality. Exchange-value‚ in essence‚ is when one use-value is exchanged for another use-value
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Branding Yoga: A Divergence in the Business and Practice of Yoga in the USA Introduction and History Yoga practice dates all the way back to the third millennium B.C.E. Evidence of such an assertion is the discovery of seal depicting a man seated in lotus posture in India. Yoga instructors transmitted various ideas about the purpose of yoga; many did it for meditation and quieting the mind while others focused on physical postures and breathing exercises. In any form‚ yoga has brought extensive
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PROJECT REPORT ON “EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOR - A STUDY IN RELATION TO FASHION INDUSTRY” Submitted in partial fulfilment of the requirement for the award of the degree of “BACHELOR OF BUSINESS ADMINISTRATION” 2008-11 Submitted To: Submitted By: Mrs. Astha Sharma and Sudhanshu Leekha Dr. Richa Gupta BBA (Gen.) 6th Sem. Faculty Guide 0501341708 IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY (Affiliated to Guru Gobind Singh Indraprastha University
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Milk We deserve the same rights as they do. “My name is Harvey Milk‚ and I’m here to recruit you‚” were the famous words of Harvey Milk‚ the first openly gay member of the San Francisco Board of Supervisors. He was elected after 3 times of losing the election because there weren’t enough people who support gay rights in San Francisco at the time. Although times have changes and many people are more open minded and are more supportive of LGBT communities‚ the LGBT communities still do not
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Devising a Branding Strategy A firm’s branding strategy—often called the brand architecture—reflects the number and nature of both common and distinctive brand elements. Deciding how to brand new products is especially critical. A firm has three main choices: 1. It can develop new brand elements for the new product. 2. It can apply some of its existing brand elements. 3. It can use a combination of new and existing brand elements. When a firm uses an established brand to introduce a new
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Milk‚ milk‚ milk! I understand you want to know whether chocolate milk should stay or go. Well‚ I believe that it should stay because of the following reasons. One chocolate milk is just as good for you as white milk. Second kids will not drink white milk. Third what will happen if it is removed from school? First chocolate milk is as good for you as white milk. According to “US Department Of Health” kids need about 1‚300 milligrams of calcium a day and chocolate milk can give kids that‚ same as
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