TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2 2. INTRODUCTION 3 2.1 ABOUT FINANCIAL CARDS 3 2.2 ABOUT THE CORPORATE CARD 3 2.3 COMPETITORS 3 2.3.1 Competitor profiles 4 3. BACKGROUND OF AMERICAN EXPRESS COMPANY 5 4. CORE AND SECONDARY TARGET AUDIENCE 6 4.1 CORE TARGET AUDIENCE 6 4.2 SECONDARY TARGET AUDIENCE 6 5 STRENGTHS IN MARKET SEGMENTATION 7 5.1 SMALL SCALE BUSINESSES 7 5.2 MEDIUM SCALE BUSINESSES 7 5.3 LARGE SCALE BUSINESSES 8 6 BRAND POSITIONING VERSUS ITS COMPETITORS
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Executive summary Airborne Express is the third largest and fastest growing international air express delivery company in America. It held roughly 16% of the domestic express mail market by 1997. It provides time-sensitive delivery of documents‚ letters‚ small packages‚ and freight in the United States and internationally. The company has several advantages over its rivals‚ such as it provides delivery services at a lower cost of up to 20% over FedEx and UPS; it operates the nation’s only privately
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American express case study American Express Case Study Research Papers‚ Essays‚ and Term Papers 1-800-351-0222 or 310-313-1265 Or Order On-Line! American Express Case Study Term Paper ID:27345 Get This Paper Free!or Buy This Paper Essay Subject: Analyzes the successful management changes instituted at American Express in the 1980s by CEO Lou Gerstner.... Pages / 1800 Words 1 sources‚ 3 Citations‚ APA Format rating 32.00 More Papers on This Topic Paper Abstract: Analyzes the successful management
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Murder on the Orient Express Hercule Poirot‚ private detective and retired Belgian police officer‚ boards the Taurus Express train to Stamboul (Istanbul). On the train there are two other passengers‚ Mary Debenham and Colonel Arbuthnot. The two act as if they are strangers‚ but Poirot observes behavior that suggests that they are not. Poirot is suspicious of the couple. The train arrives in Stamboul and Poirot checks in at the Tokatlian Hotel. As soon as Poirot arrives he receives a telegram summoning
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Airborne Express Tigran Hakobyan To answer the questions of this case let’s first of all understand the overall industry where the company is operating. In general‚ we can state that there is a strong competition between firms in this industry. Firms provide similar services and also the degree of substitutability is high. Profit margins are relatively low. The threat of new entrants is low because market for express deliveries is difficult to access‚ capital requirements are high and also
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Federal Express Quality Improvement Program The leading company in express airfreight shipments is seeking to maintain its superiority in an increasingly competitive global market place. The case describes how FedEx has used information technology to enhance the reliability of its service and add extra features for customers. The case also describes the FedEx ’s efforts to improve service quality in the U.S.A.‚ including new measurement techniques‚ training‚ and "internal marketing". With the company
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American Express’ Strategy 1 Introduction This report has been compiled to list and describe the complexity of customer care in the business of credit cards. To evaluate American Express’ strategy for customer care‚ I spent most of the time identifying how this complex world works and its advantages and disadvantages. Therefore it must be pointed out that this report has been written in the current world’s economic crisis. 2 Procedures * The first step to write this report was to select
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Question 1 asked to complete a five forces analysis of the US Express Mail Industry. A five forces analysis is done to rate the attractiveness of an industry. Threat of new entry is low because the barriers to entry are high. Newcomers to the industry would require an enormous amount of up front capital to set up the distribution networks and infrastructure‚ such as establishing hubs‚ and acquiring aircraft and a large amount of ground transportation vehicles (vans‚ trucks‚ ect). Economies of scale
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Q1) What is the industry attractiveness like in 1997? Has it changed in recent years? Q2) Does Airborne Express have a competitive advantage? Is it sustainable? Q3) What recommendations will you give Airborne Express? ---------------ESSAY START ------------------ Industry Attractiveness in 1997 The industry is defined as the Domestic US Express Mail industry. This includes overnight and second day delivery. In order to assess the attractiveness of the industry‚ a Porters’ Five Forces analysis
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American Express is a company with a lot of history that continues to excel in the Global financial market. From credit cards and travelers cheques to business finance management and social cause involvement‚ American Express handles worldwide business in a manner that is simply unmatched and unbeatable by other Global financial companies. Currently American Express is the 15th most valuable brand in the world. Its worth is estimated at a staggering $20.87 billion. Founded in 1850 in Buffalo
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