ADV 342 ASSIGNMENT #1 DEFINING A MARKETING PROBLEM and PREPARING THE RESEARCH PLAN Due February 17 Individual assignment worth 25 points You are an advertising account planner with a national advertiser as a client. A commercial for your brand aired during Super Bowl XLVIII on Sunday‚ February 2‚ 2014. The following morning‚ your client’s brand manager called with a big problem. The company CEO was unhappy with the direction evidenced in the commercial believing that it will not help boost sales
Premium Super Bowl Management Advertising
Chemistry Assessment Coal is a combustible rock of organic origin composed mainly of carbon (50-98%)‚ hydrogen (3-13%) and oxygen with lesser amounts of nitrogen‚ sulphur and other elements. Some water is always present‚ as are grains of inorganic matter that form an incombustible residue known as ash. In New South Wales‚ black coal is mined near the eastern and western edges of the Sydney-Gunnedah Basin where the seams are relatively close to the surface. Mining along the western edge‚ where
Premium Natural gas Petroleum Methane
Go Along or Go Alone: The Fight Against Conformity "I think everybody’s weird. We should all embrace our individuality and not be embarrassed or ashamed of it." When Johnny Depp said this‚ he addressed the fact that conformity is taking over society‚ and for the worse. Going with the group is making people forget that the best way to contribute society is to be their individual selves‚ not to emulate another person‚ especially in a school or classroom environment. According to "The Geeks Shall Inherit
Premium Sociology Psychology English-language films
WHEN GOOD REVIEWS GO BAD 1. Which purposes of performance management did the appraisals described in this case fulfill? Which purposes did they not fulfill? - The appraisals which were described in this case fulfilled the administrative purpose of performance management by assessing the employees day to day efficiency and overall all work ethic and attitude and this provides information needed for organizations to make decisions about hiring or layoffs. For example‚ Merrill Lynch laid Bostjancic
Premium Discrimination Employment Pregnancy
Part 2 Case 3 – E Question (MICRO ISSUES ) 1. should those who developed the Brita campaign have investigated whether the Filters could be recycled before they were public with the Effort ? 2. Should news journalist investigate campaigns of this sort and write about what they find? 3. How does this effort at corporate social responsibility seem like or unlike others – for example ‚ turning in the tops of yogurt containers in exchange for corporate donation to breast cancer research ? Answer
Premium Social responsibility Recycling Aquarium
Case Study - Salesforce.Com: Cloud Services Go Mainstream Salesforce.com provides customer relationship management and other software applications using the software-as-a-service business model over the Internet. Cloud computing‚ also known as on-demand computing‚ eliminates the need for a business to make large up-front hardware and software investments and reduces the time to implement new programs. Subscribers to Salesforce.com don’t have to purchase or maintain maintain any an hardware
Premium Cloud computing Google Application software
Christmas 1993‚ retailer Merry-Go-Round Enterprises Inc. was in trouble. Its stores catering to teenagers were eerily empty‚ thanks to an ill-timed bet on bell-bottom trousers and oversized hip-hop clothes. As losses piled up and suppliers threatened to bolt‚ the company turned to a newly hired law firm to find turnaround experts who could save it. The lawyers’ recommendation: Bring in consultants from Ernst & Young. To worried creditors‚ the solution for Merry-Go-Round was obvious: Close hundreds
Premium Management Wal-Mart Employment
calming influence and his kind words of wisdom due to which I completed my assignment with great ease. I would also be greatful to my parents and friends with whom I have gone through different experiences which I will share below. Touch n Go Company Touch n Go is a cashless payment method‚ developed for convenience of customers as you don’t have to carry a lot of cash with you. It is like an electronic purse that can be used at all highways‚ selected parking areas‚ shopping centres ‚ LRT’s ‚ KTM’s
Premium Smart card Electronic toll collection
to remind you as much as they can that you have to go to college it becomes immune to you. I feel there was once a time we had to attend college now where at a time where you can still not have a college degree and still be successful though it is very rare. Lately I have been studying ‚ researching and interviewing adults around me with a college degree and there influence towards there decision of going to college. Many peoples influences to go to college where quit different but all made alot of
Premium Higher education Family University
Case Study Starbucks coffee to go to mobile commerce Mobile commerce is pushed constantly. In this case‚ Starbucks started a new attempt that encouraged on-site customers to text to receive offers for discounts and drink upgrades‚ then customers may pay the bills smoothly by 2D barcodes were scanned. Moreover‚ it also explored in other fields such as how to build loyalty‚ traffic‚ and mobile edge through mobile commerce. 1. Why do businesses need information technology? What are the advantages
Premium Coffee