1 Marketing Plan Sample Félina FLAM Maxime FONTAINE Anne ULRICH 2 Company profile - AIRBUS • Founded in 1970 • Headquarter in Toulouse • One of the world‘s leading manufacturer of aircrafts • Subsidiary of EADS‚ a European airspace company 1 Marketing Plan - Agenda 1. Strategic analysis 2. Achievable Marketing Objectives for 2010 3. Yearly Action Plan & Marketing Budget 4. Control Procedures & Criteria of Success 2 Marketing Plan - Agenda 1. Strategic analysis 2
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and partners along the way and outperform the competition. For Boeing‚ trying to become the global leader in its industry again meant that they needed to launch an exceptional‚ better aircraft than their competition‚ Airbus. They were also relying on foreign partners more than ever before to get every part ready in time for assembly. With the launch of their 25th model named the 787 Dreamliner‚ scheduled for delivery in 2008‚ Boeing promised to provide airlines with a fuel efficient aircraft and
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Boeing Financial Analysis The Boeing Company was formed in 1916 by William E. Boeing in Seattle‚ Washington. The following year they had a twenty eight person payroll which included pilots‚ carpenters‚ boat builders and seamstresses. The lowest wage was fourteen cents an hour‚ while the company’s top pilots made two to three hundred dollars a month. When the company was short on money‚ William Boeing used his own financial resources to guarantee a loan to cover all wages‚ which was a total of about
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Boeing/Airbus Case Write Up Competition in the Commercial Aircraft Business With only a few large companies across the globe (Boeing‚ MD‚ and Airbus)‚ the commercial aircraft industry essentially exhibits the qualities of an oligopolistic competition with intense rivalry. Here is an analysis of competition in the commercial aircraft business using Porter’s Five Forces. Figure 1: Porter’s Five Forces Applied to Aircraft Industry Barrier to entry: - High barriers to entry‚ to a certain
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Competitor Analysis - Product These two companies Boeing and Airbus in the Aviation Industry‚ there have always been various airframe producers which were competing against each other. Throughout the years‚ two of them gained the majority of the market share. The American company Boeing has been the market leader for a very long period of time‚ until Airbus outturned them for the first time in 2002. In recent years‚ Airbus has put itself at the top of the aircraft-building world with the A380‚
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Introduction Founder of Boeing William E. Boeing was the founder of The Boeing Company founded in 1916 in Seattle‚ Washington. William Boeing bought Heath’s shipyard in Seattle‚ Washington on the Duwamish River‚ which became his first airplane factory. He left Yale University in 1903 to Northwest timber industry to take advantage of opportunities and experience that would serve him well in aviation. He built a tiny airplane manufacturing company; Boeing grew into a huge and well known corporation
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The Boeing Company operates in the industry of aerospace and defense. The largest aerospace company‚ Boeing is the #2 maker of large commercial jets (behind rival Airbus) and the #2 defense contractor behind Lockheed Martin. The aerospace and defense industry did suffer the effects of a post-9/11 society. Because of the weakened and fearful tourism market‚ spending on commercial aircraft did decrease. But recently‚ revenues have improved considerably as travelers are becoming more comfortable with
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Boeing 777 QUESTION 1: The WACC that Boeing should use to discount the cash flows for the Boeing 777 investment is the WACC of the Boeing’s commercial division. Step 1: We needed to calculate the Beta of the commercial division of Boeing. We know that Beta of Boeing Corp. is the weighted average of the defense division Beta and the commercial division Beta. We started by calculating the unlevered Beta of Boeing Corp. We did that by unlevering the long-term Boeing Betas i.e.‚ more
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uv0281 BI}S}}TEXT PUBLISTITTTG Llr.u\reR$rrYdvrrerNrA THE BOEING 7E7 We still have a lot to get done as we move toward authority to offer the 7E7 to our customers. The team is making great progress-understanding what our customer wants‚ developing an airplane that meets their needs‚ and defining a case that will demonstrate the value of the program. -Michael Bair‚ Boeing Senior Vice President’ In early 2003‚ Boeing announced plans to design and sell a new‚ "super-effrcient" jet
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cautious about supporting Airbus. This year it has become acceptable and‚ frankly‚ even stylish to laud Airbus and to chastise Boeing.” –Excerpt from Bear Stearns Analyst Report as reported in Fortune in August 1999 “We are not here to buy market share.” –Noel Forgeard‚ Chairman‚ Airbus Industrie‚ in August 1999 Airbus—From Challenger to Leader BSTR/046 BOEING’S NIGHTMARE In October 2002‚ The Seattle Times‚ a local newspaper published from Seattle‚ USA‚ where Boeing is headquartered‚ carried
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