Technology Development 13 Procurement 13 Maintaining Growth 14 Conclusion 17 Glossary of Terms 18 References 19 Bibliography 20 Appendix A – Innocent Annual Report 2007 22 Appendix B – Innocent Facts and Figures 23 Appendix C – Dec 2008 Financial Report 24 Introduction The purpose of this report is to assess Innocent Drinks‚ a UK based company who operate within the soft drink FMCG industry. This case study was derived from seeking the answer to how the organisation has achieved
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SWOTS ANALYSIS OF INNOCENT DRINKS: Internal: Strengths: * Owners are 3 young men experienced with management consulting and advertising‚ which is crucial when starting a business. Thus by having this fundamental skills‚ they have an advantage in starting their business as compared to someone who does not have the knowledge of business. * Have aims and objectives. * High ambition‚ motivation and excellent personal caliber. This allows them to fulfill their mission and vision‚
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Marketing proposal for Innocent smoothies Introduction In this assignment I will be analysing what Innocent products the public buys and what new product will sell in the current market today. I will be finding this out by looking at the research I have did in the previous task. Choosing the new product will depend on the target audience‚ economy in the world and the price. This is then followed by the cost and completion of the product. The aim is to release a new
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The innocent marketing story Marketing & brand stuff We believe that 95% of our marketing is in the bottle and like to let the drinks do all the talking. We’re very big on keeping the main thing‚ the main thing and try to be as innocent as we can in everything we do. So that means‚ quite simply‚ being natural‚ honest and making business decisions that we can all be proud of. We work hard to keep our brand fresh‚ just like our drinks. From changing our labels every few months‚ to putting nice little
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An innocent black man charged for raping a white woman- the trial that teaches Jean Louise “Scout” Finch about society’s prejudice. In the Great Depression‚ slavery had ended but blacks were still segregated and treated as less than whites. Therefore‚ blacks were stereotyped as untrustworthy‚ evil‚ and savage‚ especially around white women. The symbolism of the sinful killing of an innocent is shown throughout Harper Lee’s To Kill a Mockingbird through the use of simile‚ the corrupt justice system
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The United States government has too much power for its own good. They are in charge of too much. The individual members that comprise the government are generally shady figures with criminal records and personal agendas‚ though we expect them to lead fairly and impartially. The government has too much power‚ illustrated by the NSA scandal‚ the unconstitutional law-making‚ and the aggressive militarism. The NSA is invading the privacy of the nation‚ the legislative branch is creating laws that violate
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Essay This comparative essay‚ will be comparing three different themes that relate to the novel “Lord of the Flies” by William Golding and the movie” The Blindness” directed by Ferdinando Meirelles. In both novel and movie‚ the people try to make successful societies‚ but with all society there is power struggles‚ loss of innocence’s and survival of the fittest. This is evident throughout both the movie and the novel. The novel and the movie create a vivid image of what is going
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hanged. Although she wasn’t completely innocent‚ she did not deserve to be hanged for multiple reasons. Mary Surratt’s court was not fair‚ not all information was presented in court. Stanton‚ the leader of the hunt for Lincoln’s killer and others involved‚ found a journal on John Wilkes Booth’s dead body. He didn’t show the information it contained at court which he later claimed was due to it not being important. He was so content on punishing all people involved in
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In today’s society it is quite possible for people to be accused and punished for committing a crime they didn’t actually do. It would be nice to think our judicial system is 100% accurate but unfortunately that is not the case. Innocent people are convicted of crimes they didn’t commit more often than a lot of people would like to admit. In some cases people who were later on found to be innocent have actually been put to death. A couple examples of this would be Ruben Cantu and Carlos DeLuna.
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Test 1: innocent Using the case text‚ please answer the questions below using relevant theory. Please remember to argue for your choices. You are welcome to make necessary assumptions. Weight Question 1. 50% a. How does innocent create value for its customers? b. Which needs and wants does innocent satisfy? 2. 50% a. Please conduct a PEST (situation) analysis regarding the marketing environment for innocent b. Which are‚ in your opinion‚ the most important strengths and
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