Titan is the World’s fifth largest and India’s largest wrist watch manufacturer. The company has grown to develop and offer Titan‚ Octane‚ Regalia‚ Fastrack‚ Nebula‚ Raga Xylys brands in the wrist watch market and has extended to jewellery and accessories market through the brand Tanishq in 1995 and more recently has entered into eye wear by launching eye gear sunglasses and prescription sunglasses. As market leaders with over 60% market share in domestic
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..........................................................................................1 BRAND INVENTORY.....................................................................................................................................2 THE SIA HISTORY ...........................................................................................................................................2 BRAND ELEMENTS ...................................................................................
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Executive Summary Background about the Brand Coca-Cola began in 1886 when a Pharmacist‚ Dr. John Pemberton from Atlanta‚ Georgia founded the company. In 1891‚ Asa G. Candler‚ an Atlanta based entrepreneur obtained ownership of the Coca-Cola brand. The hourglass Coca-Cola bottle was created because of competitors imitating Coca-Cola products. The company went public in the stock exchange in 1919‚ sold at $40 per share. In 1929‚ the company expanded overseas and released the slogan “The Pause
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Mis in Grameen Phone chapter 01 Introduction Management and organizations facing constantly changing problems‚ diverse managerial styles‚ and ever present information needs offer a challenging context for developing computer based information systems. A management information system (MIS) is a system or process that provides information needed to manage organizations effectively. Management Information Systems (MIS) employs the integration of information technology in achieving the needs and objectives
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1.0 Introduction We are students of MKT-470 “Strategic Brand Management”. Our faculty Mr. Saquib Shahriar‚ Lecturer‚ School of Business‚ Independent University‚ Bangladesh has assigned to us this report writing as a part of our course study. We are sincerely thankful to him for assigning or group such type of a project work. In this report we have discussed about overall market scenario of Coca-Cola‚ its brand strategies‚ brand elements‚ positioning‚ problems and current market strategy‚ marketing
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Brand inventory “ in the first time ‚ the cost to produce it were $20 higher than the price it was sold for‚ thus a loss for its maker. It was sold at a price of 5 cents per glass “ * History of Coca Cola: Coca cola was invented in Atlanta‚ Georgia‚ in his backyard‚ May 1886‚ by Doctor John Pemberton‚ a pharmacist‚. He has a motto to benefit and refresh everyone it touches‚ so that people include the drink in their happiness. The name for “Coca Cola” was given by his bookkeeper
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History & Grameenphone Milestones 2011 Launched ‘My zone’- location based discount on usage‚ Micro SIM cards for iPhone‚ Spondon Package with 1-sec pulse; Grameenphone Branded Handset (C200‚ QWERTY handset ‘Q100’ and Android Handset ‘Crystal’)‚ Customer Experience Lab‚ eCare solution; Completed swapping of 7‚272 nos. of BTS; Reached 36.5 Million Subscribers 2009 Listed on Dhaka Stock Exchange Ltd. and Chittagong Stock Exchange Ltd.; Launched Internet Modem‚ Special Olympic Regional Talent Hunt‚
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Exchange of Hong Kong with plants located in Hong Kong‚ Mainland China‚ Australia and the U.S.A.‚ Vitasoy International is a dynamic‚ international organization setting new standards of quality and innovation wherever its products are sold. Vita is a brand under the Vitasoy Group. Launched in 1979‚ VITA Lemon Tea - it was the world’s first ready-to-drink lemon tea‚ which blends red tea with a subtle lemon flavour - is extremely popular in Hong Kong and has secured a clear market leadership over the
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A case-study on GrameenPhone Ramkhamhaeng University Institute of International Studies Master of Business Administration Subject: Management of Change and Development Submitted By: Pronoy Chakma(Noy) Institute of International Studies MBA (2012-2013) Submitted to: Prof. Dr. Maurice Yolles A case-study on GrameenPhone By: Pronoy Chakma (Noy)
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Letter of Transmittal: December 27‚ 2011. __________________ Professor Institute of Business Administration‚ University of Dhaka. Sir‚ With due respect‚ we are here to submit the following report on Bangladesh Premier League according to the instructions given by you. After going to Bangladesh Football Federation (BFF) and doing a thorough online research on Bangladesh Premier League‚ we have been quite successful in collecting necessary background information about it. A survey
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