Case 1-3 Canyon Ranch Should Canyon Ranch in the Berkshires develop a clear customer relationship management strategy and make it a cornerstone of its positioning as a preeminent destination spa. Canyon Ranch in the Berkshires has been a profitable business for the affluent customer since 1989. Following in the footsteps of the original location that opened in 1979 in Tucson Arizona by priding themselves on their exceptional customer service and ability to reach each customers individual needs
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Canyon Ranch Tammy Wiseman Ohio Dominican University Canyon Ranch Question 1: Should Canyon Ranch in the Berkshires develop a clear customer relationship management strategy and make it a cornerstone of its positioning as a preeminent destination spa? (Applegate‚ 2008). Answer 1: The Canyon Ranch in the Berkshires should most definitely develop a customer relationship management strategy. A major benefit of creating a strategy could be the reduction in turnover in program coordinators.
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The land of rugged canyons is Mesa Verde Southwestern Colorado. Were the first discovered in the late 19th century for the archeologists and Native Americans (tradicional image of the peaceful Anasazi). The Anasazi people started to farm this area of the American Southwest as early as 1 A.D. (this part of the Southwest is know as the four corners‚ the place where Arizona‚ Colorado‚ Utah‚ and New Mexico)‚ they lived in small scattered villages‚ mesas and in the valleys. On the middle of the 13th
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you fulfill your fiduciary duties to the company’s shareholders? Canyon Ranch 1. What is the value of customer information to Canyon Ranch? 2. As CIO‚ how would you make the case for customer relationship management (CRM) and business intelligence (BI) systems at Canyon Ranch? 3. What impact would you anticipate these systems to have on the Canyon Ranch strategy and capabilities? 4. What advice do you have for Canyon Ranch executives? Business Intelligence Software at SYSCO 1. What
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Canyon Ranch Answers Parth Gandhi 1. What is the value of customer information to Canyon Ranch? Ans. To Canyon Ranch‚ customer information is must in order to implement their business model successfully. The value that it gives to the business is that it understands customer’s unique wants and give alternatives that will allow each guest to rach their individual goals. This is essential for Canyon Ranch to reach its mission to “inspire people to make healthy living‚ turning hopes and
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1. What type of products/services does Canyon Ranch provide? How unique they are compared with competitors in the industry? What’s the nature of its customers? Where does the competition come from for Canyon Ranch? • Canyon Ranch’s product and services are broken into two categories‚ a destination resort and a spa club. The destination resorts are divided into three revenue generating departments. They are health and healing‚ hotel and spa. Each area offers a wide array of products and services
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Due September 22‚ 2009 1. What is the value of customer information to Canyon Ranch? To Canyon Ranch‚ customer information is vital in order to successfully implement their business model. The value that it provides to the business is the ability to understand each customer’s unique needs and provide appropriate alternatives that will allow each guest to achieve their individual goals. This is essential for Canyon Ranch to attain its mission to “inspire people to make a commitment to healthy
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1. Problem Statement: Canyon Ranch has proven itself to be the undisputed leader in the destination segment of the spa industry. However‚ due to increasing competitive forces in the market‚ Canyon Ranch must address ways to sustain its business by maintaining its competitive advantage and further growing the business. 2. SWOT Analysis: STRENGTHS: • Proven market leader o 25 years in the business o Widely recognized as gold standard in spa industry • High attention to service with
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Should Canyon ranch implement a CRM strategy? What are some of the major considerations? Canyon Ranch should absolutely implement a CRM strategy. For years Canyon Ranch has been the leader in the luxury segment of the spa industry‚ with a unique value proposition. However‚ competition has started becoming an increasing threat‚ as the trend has shifted towards convergence between medicine and spa services. There are a number of new players‚ and in order to maintain that point of differentiation
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except true love.” The Grand Inquisitor‚ by Fyodor Dostoyevsky‚ is a chapter from The Brothers Karamazov. It is about the time when Jesus Christ comes down to earth and gets caught by the Grand Inquisitor‚ where He gets blamed for providing people freedom to choose. The two characters‚ Jesus Christ and the Grand Inquisitor‚ have two antithetical viewpoints about freedom. Based on their reasonings‚ we can discern both of them as good or evil characters. In my opinion‚ the Grand Inquisitor can be considered
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