MARKETING STRATEGY FOR GLORIA JEAN’S BUI NGUYEN KIM THANH Submitted in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION BOLTON BUSINESS SCHOOL Date 28 AUGUST‚ 2012 1 Contents Figure A: Percentage of market share of coffee player in Vietnamese market 12 Figure 1: Marketing Mix Strategy 12 Figure 2: Influence Diagram of Marketing 7Ps 16 Figure 3: The Importance of Market Segmentation 17 Figure 4: Top of Mind Brand Recognition 43 Figure
Premium Marketing
the marketing vehicle reaches the target consumer UnMe jeans targeted at teen girls who have their own unique taste in fashion. They are social and are trend leaders in their communities. The target group has grown up with the development of Web 2.0 as well as with the downturn of traditional media. Compare to YouTube and Facebook‚ which have an audience of all ages‚ Zwinktopia’s audience fits right into the target group of UnMe jeans. Zwinktopia is designed for the girls who are from 13 to
Premium Facebook Marketing Marketing plan
Grand Metropolitan PLC Company Background and Issues Grand Metropolitan PLC was a multinational holdings company that faced a hostile takeover threat in the late 1980’s and early 1990’s. The company specialized in wine and spirits. The headquarters for operation was in London‚ England at the time of this case. The major dilemma at hand is avoiding a takeover. The economy was bad at the time‚ and the company’s stock price was thought to be undervalued‚ as their low P/E ratio of 13.3
Premium Weighted average cost of capital Dividend yield
Business Plan On JEANS :: Prepared By :: Marmik Vekaria – (118) :: Submitted To :: Prof. Kruti Patel S. K. Patel Institute of Management and Computer Studies‚ Gandhinagar The Maverick Jeans Pvt. Ltd. 13‚ Green Industrial Zone‚ Mavdi Main Road‚ Rajkot – 360 004 Mail : info@maverick.com Mo : +91 9428286666 Table of Contents Sr. No. | Topic Description | 1 | Executive Summary | 2 | Business Description | 3 | Marketing Plan | 4 | Operational Plan | 5 | Production
Premium Variable cost Costs
Jean Watson’s Theory of Human Caring Heidijo Elyea Olivet Nazarene University Theoretical and Professional Foundations of Nursing MSN SP2013 NRSG-653-54 Theresa Williams March 19‚ 2013 Certification of Authorship: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data‚ ideas‚ or words‚ either quoted directly or paraphrased. I also
Premium Nursing
Table of Contents Company history 3 Introduction…………………… 4 Marketing Mix 4‚ 5 Coffee culture in Karachi 5 Differentiation/Positioning 6 Target Audience 6 Marketing Strategy……………………………………………………………………………………………………………………………….…7 Duties performed during internship…………………………………………………………………………………………………………8 Sales Promotion………………………………………………………………………………………………………………………………………8 Brand Activation……………………………………………………………………………………………………………………………9‚10‚11 Customer Dealing…………………………………………………………………………………………………………………………………
Premium Starbucks Coffee Coffeehouse
Maverick Acquisition of livious apparel‚ Inc. by Gaspier jeans‚ Inc Acquisition of livious apparel Merger—Proposal Discussion Over the last few days‚ Gaspier Jeans‚ Inc. has been in talks for a merger with Livious Apparel‚ Inc. In order to discuss the details of the deal‚ Joan Ryan‚ Chief Executive Officer‚ Gaspier Jeans met Owen Trint‚ Vice President‚ Livious Apparel‚ Inc. on a pleasant Monday morning in Boston‚ Massachusetts. Joan: Good morning Owen! Good to see you after so long. Owen: Good
Premium Deloitte Retailing
Now known as one of the trailblazers of developmental psychology‚ Jean Piaget initially worked in a wide range of fields. Early in his career Piaget studied the human biological processes. These processes intrigued Piaget so much that he began to study the realm of human knowledge. From this study he was determined to uncover the secrets of cognitive growth in humans. Jean Piaget ’s research on the growth of the human mind eventually lead to the formation of the cognitive development theory which
Premium Theory of cognitive development Jean Piaget
Culture change is to blame‚ not advertisements Some would say the power of ads has an immeasurable effect on the world. In Jean Kilbourne’s article “Jesus is a Brand of Jeans‚” she insinuates that society has made a negative shift due to ads. She says our culture values products as the ultimate source of happiness‚ which devalues what would previously be considered as important. Essentially‚ she says that people no longer value relationships and non-monetary things. For example‚ one of the ads
Premium Human sexuality Gender Sexual intercourse
Instructor: Turner Course: 02197READ211 Summary of Sagging Jeans The passage Are Your Jeans Sagging? Go Directly to Jail is about a controversy over wearing sagging jeans among the society. It shows the positive and negative responses to sagging jeans from different places in the society. There’s a group of people support crafting a law to ban the sagging jeans whereas opponents oppose the legislation for several reasons. Professor of sociology suggests
Premium Sociology Law Human rights