Consumer Centric e-Commerce Business Models in India Article by : Atul Jain Batch : IIFT (IB) PT 2016 Roll No. 12 Designation : Associate Vice President Company : Net Distribution Services Pvt. Ltd. Executive Summary E-Commerce in India is rising at a fast pace but in reality it is still far behind that of China in the present scenario. However‚ within the country‚ it is growing at a fast pace as compared to other industries in India. With more and more players entering the e-Commerce
Premium Marketing Sales Strategic management
Types of Sports Cars Many people have a great fascination for sports cars. These machines have a lot of power and torque‚ and most importantly are lower to the ground‚ contributing to proper aerodynamics against the wind. Moreover‚ they are generally available in either two-wheel drive or four-wheel drive. Two-wheel drive ones are usually used for road racing or drifting‚ whereas AWD sports cars are used for rally racing. Just like any other cars‚ they are also divided into certain groups.
Premium Four-wheel drive BMW Mercedes-Benz
1. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. A tri-component attitude model consists of three major components as affect‚ cognition and conation. It is implying that Disneyland in Hong Kong has the unique attraction towards the customer. The first part of this model refers to cognition that is knowledge and perception that are acquired by a combination of the attitude object and related information from different sources. With reference
Premium Attitude change Marketing Advertising
selecting an automobile purchase model Presented by Sreehari.R.S S7 Industrial Engineering C E T Abstract The analytic hierarchy process (AHP) provides a structure on decision-making processes where there are a limited numbers of choices but each has a number of attributes. This paper explores the use of AHP for deciding on car purchase. In the context of shopping‚ it is important to include elements that provide attributes that make consumer decision making easier‚ comfortable
Premium Decision making Decision theory Decision making software
Empress Luxury Lines Antonio’s Ethical Dilemma In this case study‚ Empress Luxury Line’s manager Antonio Melendez faces an ethical dilemma which many managers have experienced in the corporate setting. Callahan (1990) supports this theory: Fifty-eight percent of the respondents to a recent poll believe that the ethical standards of American business executives are only fair or poor. The public outcry about business ethics is paralleled in legal journals. At the same time‚ an employee who is
Premium Ethics
Cars once considered a luxury is now a necessity. The reasons for these drastic changes are two‚ 1. The residential areas have spread far and wide making cars indispensable. 2. Money at disposal and boom everywhere has made the purchase of cars possible by one and all. The Public transport system played both by the Government and private sector suffers serious drawbacks such as heavy crowd‚ negligent and rash driving undue consumption of time and unreliable operations. These are now
Premium Automotive industry by country Suzuki Lists of automobiles
’ Case 10-2) 1 The Smart Car In 1991‚ Nicolas Hayek‚ chairman of Swatch‚ announced an agreement with Volkswagen to develop a battery-powered "Swatch car." At the time‚ Hayek said his goal was to build "an ecologically inoffensive‚ highquality city car for two people" that would sell for about $6‚400. The Swatchmobile concept was based on Hayek’s conviction that consumers become emotionally attached to cars just as they do to watches. Like the Swatch‚ the Swatchmobile (officially named
Premium Daimler AG Mercedes-Benz Automobile
It is interesting to see how cars revolutionised the way we live but what is more interesting is that the cars these days are not just considered a device for transportation but much more than that. When you go deeper into the dynamics of the consumer behaviour towards cars it is fascinating to see how a brand of a car has a great impact on its consumer. Lots of research has been done on measuring the impact of the brand on the customer and buyer behaviour and my research aim is to add a drop of
Free Automobile Automotive industry Japan
MANAGEMENT MARKS: 80 COURSE: EMBA SUBJECT: CONSUMER BEHAVIORE N.B: 1} Attempt all the questions 2} All Questions Carries Equal Marks Name: Varsha Vasantrao Sawalkar Ref. No: KP00610-20407 ____________________________________________________________ _______________________ SECTION A ( Each question carried 12 Marks ) 1. You are the brand manager of a new line of light weight autofocus‚ economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation
Premium General Motors Buick Problem solving
Why would a parent choose to handicap their child‚ hinder and obstruct their well- being‚ or diminish their future quality of life by spoiling their special child? To spoil means to do harm the character nature or attitude of something or someone by over solitude‚ over indulgence‚ or special praise. So why do so many parents spoil their children? Most parents will argue that they spoil their children out of love and to avoid hurting their feelings. Some parents give their children what they want
Premium Childhood Developmental psychology Parenting