Small Company Uses HR as a Strategic Tool for Growth Joining Gratterpalm as HR manager five years ago was a challenging proposition—both for the company and for myself. An award-winning independent retail marketing agency based in Leeds‚ Gratterpalm creates advertising‚ point of sale‚ and design for major clients including the United Kingdom grocery giant ASDA and the sofa retailer DFS. When I joined the agency in January 2003‚ Gratterpalm had no HR function whatsoever. Originally a family-run business
Premium Human resource management Human resources
early on in the HR structuring process. The High Performance Work System (HPWS) that was put into place included valuable training opportunities‚ structured performance management and appraisals‚ compensation or benefits and career development. Gratterpalm also communicated it business goals to its staff annually‚ and worked to better align its culture and employees with overarching business goals. The HR initiatives implemented helped improve the internal line of communication for both employees
Premium Human resource management Management
their work/life schedules. HR also implemented cultural audits to better understand the employees’ views. If a company understands how their employees regard it‚ it aids the company in successfully maintaining its strategy. As a result of HR‚ Gratterpalm has become a desired place to work and more and more people are taking notice of the company. The HR activities are driving business growth by increasing productivity through improved time management‚ internal promoting and employee satisfaction
Premium Management