The Effect of Brand Equity on Consumer Buying Behaviour In the Laptop Market of China By Zhenyu Liu 2007 A Dissertation presented in part consideration for the degree of MA Management University of Nottingham PDF created with pdfFactory trial version www.pdffactory.com ABSTRACT As the laptop market is teemed with increasingly competition and more sophisticated customers‚ effective branding strategies are a key tool for firms to acquire and maintain customers. However‚ consumer
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QUANTITATIVE DATA ANALYSIS USING SPSS AN INTRODUCTION FOR HEALTH AND SOCIAL SCIENCE Pete Greasley Quantitative Data Analysis Using SPSS Quantitative Data Analysis Using SPSS An Introduction for Health & Social Science Pete Greasley Open University Press McGraw-Hill Education McGraw-Hill House Shoppenhangers Road Maidenhead Berkshire England SL6 2QL email: enquiries@openup.co.uk world wide web: www.openup.co.uk and Two Penn Plaza‚ New York‚ NY 10121-2289‚ USA First published
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