f Rajan [ Ferrari: The Italian Automotive Company] STRATEGIC MANAGEMENT PROJECT Introduction: Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello‚ Italy. Founded by Enzo Ferrari in 1929‚ as Scuderia Ferrari‚ the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history‚ the company has been noted for its continued participation in racing‚ especially in
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Enzo Ferrari was born in Modena Italy on February 18 1898. He came from a well to do family that owned a metal foundry making railroad parts‚ they were the first in his town to own a car. When WWI came Enzo’s father and brother (Dino) were drafted into the Italian army‚ whom both died from influenza in 1916. Enzo was forced to leave school to run the foundry‚ when the business collapsed he started work as a metalworker at the Modena Fire Brigade workshop in order to support his widowed mother. Enzo
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Strengths of Ferrari : • Extremely strong brand image. • Products that are a fine combination of beauty & aesthetics combined with unforgettable performance. • The brand has connected to itself an aura of mystique • Is looked upon as a status symbol • Takes on new challenges on a constant basis with a head on attitude. • Innovation & technology are key drivers behind every product. • A very inspired‚ well taken care of & satisfied work-force who are proud to be attached with the brand
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Follow-Up Questions for Case #10 “The Grey Ferrari” 1) Gary Roberts‚ a Costa Mesa‚ California‚ importer stated: “Ferrari’s control freaks ought to cooperate with importers and let the free market take care of itself.” Comment. Answer: Gary Roberts makes a bold statement when accusing Ferrari as being‚ “control freaks.” He believes that Ferrari is attempting to control demand by halting gray imports into the United States. With gray imports‚ American buyers are able to gain 30 - 40% in savings
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Ferrari GT Cars Production Method There is no one production method for the Ferrari cars. That is because some essential parts of the Ferrari are standardized and the same for that particular model‚ but‚ the others like the wheels chassis type of leather for seats etc. Is different for each Ferrari and is produced on consumer ’s choice. So‚ I would say that the production method for the Ferrari cars is half ’Batch Production ’ and half ’Job Production ’. Process The production begins with first
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Strengths: The Brand – The image Ferrari have managed to create‚ the identity and the loyalty that brings Ferrari owners back to buying another one. Last but not least‚ the promise that their brand holds due to the long and successful history they have. The Status symbol – Owning a Ferrari is more than just owning a car. It is a statement of your wealth and status –this is still linked with the brand image. The Racing Pedigree – Ferrari has its roots in racing; Ferraris are all about Performance and
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“What’s red‚ Italian and goes from 0 km/h to 100 km/h in three and a half seconds?” Ask this from any person on the street and you for sure will hear only one answer “Ferrari”. It was founded by Enzo Ferrari in 1943‚ the first Ferrari was built in 1947 and that is when the legend begins. Now it is hard to think of any other car that can make anyone feel more exclusive. It`s not just a sport car you own - it`s quality‚ passion‚ luxury and status that comes with it. We chose it for our group presentation
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SWOT analysis of Ferrari World Strengths First of all‚ Ferrari World is the biggest and largest indoor theme park in the world. It is around 25 square kilometers Ferrari World Abu Dhabi has already garnered a tremendous amount of global attention. Guests from more than 50 countries have visited the Park‚ as well as in excess of 1‚000 travel agents and around 2‚000 media representatives who have flocked to Ferrari World Abu Dhabi as the first ever Ferrari theme park gains international notoriety
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Case: Lipschultz‚ Levin & Gray Course Title: Management and Organization Course Code: EMBA 503 Contents: Section 1: Page o Lipschultz‚ Levin & Gray -The People’s Company 3 ❖ The Focus on people 3
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School of Business Mission The School of Business promotes a learning community characterized by student engagement‚ a faculty dedicated to excellence‚ and continuous improvement in teaching‚ scholarship and service. By developing leading-edge programs which nurture and advance intellectual inquiry‚ critical thinking abilities‚ social skills‚ and ethical reasoning‚ the School of Business prepares individuals to be business leaders in an increasingly complex and changing global environment.
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