operator with the largest branch network in Malaysia; it also distributes packaged coffee products across the region. Valuing the stock in line with its consumer peers at a prospective 2012 PER of 11.2x‚ our fair value is RM1.50‚ or a 20% upside to its listing price of RM1.25. OldTown offers a gross dividend yield of 4.7% at its listing price. Over a decade of history. The group commenced operations with 3in-1 instant coffee manufacturing in 1999 under the “OLDTOWN” brand name and started exporting a year
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Are you a big fan of coffee? Do your husband (or wife)‚ your children‚ or your close friends have a habit of drinking coffee every morning? Some people think that drinking coffee is an unhealthy habit‚ but today a lot of research showed that coffee has potential health benefits‚ for example‚ coffee could lower the risk of heart disease‚ Parkinson’s disease‚ and offer more energy. In 2012‚ a study presented at an American Heart Association reported that coffee drinkers who drank between
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suggestions are useful. Should you have any inquiries‚ please feel free to contact me. Regards‚ .................................. ( Name ) .................................. ( Job Position ) .................................. ( Name Of The Company 2. Report Heading : Report on The Loss Of Market Share Of Caferoma. a ) Terms Of Reference PEFD has been instructed by Claudia‚ Caferoma’s Marketing Manager to investigate and to report on the loss of market share of Caferoma and to offer
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"Coffee‚ Tea‚ or Opium?" In "Coffee‚ Tea‚ or Opium‚" the authors main point is that even at this point in history some rulers felt that drug importation throughout other countries was immoral for their economic and social status. China’s commissioner for foreign trade‚ Lin Zexu wanted to stop the illegal importation of opium into his country. Lin saw that the opium trade was damaging the publics health and was bleeding China of its wealth. The emperor of Manchu had given Lin extensive power and
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Coffee In India Competitive Landscape The two primary coffee brands in India are Bru by Hindustan Unilever and Nescafé by Nestlé India. Bro - retail volume share of 30% ‚ Nescafé-15%. Bru Roast & Ground - fresh ground coffee sales‚ Volume share of 26% Nescafé’s Classic and Sunrise – Instant Coffee 53% of retail value sales in 201; Bru (41%). Illy and Lavazza are the premium coffees in India. Bru and Nescafé offer differently priced products which cater to low price and premium tastes
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References: Perrault‚ W. D.‚ Cannon‚ J. P.‚ & McCarthy‚ E. J. (2011). Basic marketing. A marketing strategy Planning approach (18th Ed.). New York‚ NY: McGraw-Hill Company. Seaford‚ B. C.‚ Culp‚ R. C.‚ & Brooks‚ B. W. (2012). STARBUCKS: MAINTAINING A CLEAR POSITION. (). Arden: Jordan Whitney Enterprises‚ Inc. Retrieved from http://search.proquest.com/docview/1037815154?accountid=458 Starbucks Corporation‚ 2013. http://www
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About the Brand Costa Coffee is a fast growing global coffee venture. SWOT Analysis for Costa Coffee Strengths Weaknesses Family friendly e.g. Babyccino Costa Express 800 more stores than closest competitor- greater physical presence Responsible brand image - Costa Foundation‚ Rainforest Alliance Few international stores Very fixed menu Opportunities Threats Targeting different consumers with different product line Continued expansion Expanding different consumer market Cooperation
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The McDonald’s Coffee Case Back in 1992 when Stella Liebeck spilled McDonald’s coffee on herself‚ she never intended to sue. She simply asked for money to cover her medical charges and for the time her daughter was out of work caring for her. When she received an inadequate response from McDonald’s‚ that’s when she sought an attorney. This case has turned out to be one of the most misunderstood cases of our times. In Stella Liebeck’s defense‚ it can be said that McDonald’s should not have been
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endorsements and strategic decisions the company had captured 50 percent of the US running shoe market by 1979. Since their primary focus had been the running market‚ by the early 90s Football had only grown to a 40 million dollar business for Nike. The big powerhouse‚ Adidas‚ dominated the Football market worldwide. Nike saw the potential in this market‚ as Football was the most watched and played sport across the globe. Not long after the ‘94 world cup‚ then CEO Phil Knight made the decision
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Table of Contents How has Trung Nguyen coffee company built/expanded in market? 2 Introduction 2 Internal environments 2 Management 2 Customers 4 Suppliers 4 External factors - PESTEL Analysis 5 Economic factors 5 Social/cultural factors 6 Legal constraints 6 Core competences 6 Clear and distinctive product 7 Difficult to copy 7 Competitive advantages 7 Product differentiation 7 Service differentiation 8 Quality 8 The global perspective 8 Some restriction of Trung Nguyen and Recommendation 10 Conclusion
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