Created by: The 4 P’s Jessica Burg Alice Popescu Ranjita Shetty Ritesh Maskay Project Summary Car sharing is an economical and eco-friendly mode of transportation that is designed to fulfill a just-in-time need for personal access to passenger cars. This transportation network encourages people to be socially and environmentally responsible by minimizing private vehicle ownership. Car sharing started gaining popularity in the early 1990s in Europe. Today‚ such fleet of automobiles operates
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in banking industry with title of “Green Banking”. 1.1 Green Banking: Green banking in general refers to the efforts of the Banking sector to keep the environment green and to minimize greenhouse effects through rationalizing their strategies‚ policy‚ decisions and activities pertaining to banking service‚ business and in-house operational activities. Green banking may be seen as a component of the global initiative from Banks end to save environment. Green banks or environmentally responsible
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Sustainability Forward A Road Map for Consumer Marketers J. Ottman Consulting Green Paper by Jacquelyn Ottman Founder and Principal‚ J. Ottman Consulting‚ Inc. Author‚ The New Rules of Green Marketing: Strategies‚ Tools and Inspiration for Sustainable Branding June 2011 About “The New Rules of Green Marketing” Many of the ideas in this green paper were gleaned from Jacquie Ottman’s new book‚ The New Rules of Green Marketing: Strategies‚ Tools and Inspiration for Sustainable Branding (Berrett-Koehler
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Running Head: Green Power 1 Green Power SCI207: Dependence of Man on the Environment Instructor: Haleh Keshtkar November 28‚ 2011 Green Power 2 In recent years there has been more and more emphasis on finding ways to help save our resources. America has become so dependent on using resources such as oil‚ natural gas and fossil fuels‚ the most convenient form of energy‚ for our everyday lifestyle. From using cars and electricity in our homes to getting our
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Green Banking In an increasingly eco-conscious market‚ many small businesses are finding creative ways to go green. Whether it’s improving their energy efficiency‚ buying organic products‚ composting or just turning off electronics at night‚ being green means all sorts of things to different people. One small thing you may not have considered is green banking. Most banks have at least one green initiative in place (or claim to)‚ and a few have made the extra effort to distinguish themselves
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Assessment of Green Marketing in Lebanon By Eva Hajo and Hussin Hejase* Green marketing is a global term which indicates marketing eco-friendly products. As per Mr. J. Polonsky (1994)‚ green marketing can be defined as‚ “All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying of these needs and wants occur with minimal detrimental input on the national environment.” According to the American Marketing Association‚ green marketing
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ASSIGNMENT ON STRATEGIC MARKETING GREEN MARKETING T.Binky Sharmila II M.Com CONTENT: * INTODUCTION: GREEN MARKETING CONCEPT * GREEN CONSUMER * REASONS AND ADOPTION OF GREEN MARKETING * MARKETING STRATEGIES * TOP 10 COMPANIES FOLLOWING GREEN MARKETING * GREEN MARKETING: A NEW CONCEPT * CONCLUSION * BIBLIOGRAPHY INTRODUCTION : GREEN MARKETING CONCEPT GREEN MARKETING : Green marketing can be defined as‚ "All activities designed
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The Green Supply Chain: Fad or Sound Business Practice? (The Hospitality Industry Specifics) Shelagh Kelley BUA 542 MB18 – Operations & Logistics Management Carl Kooyoomjian April 16‚ 2013 During the early 1990’s there was an increasing concern for the environment. Consumers began looking at companies that were known for hurting the environment and at that time‚ only those companies were targeted. Today‚ more consumers have been educated
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Green computing or green IT‚ refers to environmentally sustainable computing or IT. It is "the study and practice of designing‚ manufacturing‚ using‚ and disposing of computers‚ servers‚ and associated subsystems—such as monitors‚ printers‚ storage devices‚ and networking and communications systems—efficiently and effectively with minimal or no impact on the environment. Green IT also strives to achieve economic viability and improved system performance and use‚ while abiding by our social and ethical
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This series is intended to promote discussion and to provide information about work in progress. The views expressed are those of the authors and should notbe quoted without permission. DISCUSSION PAPER SERIES Green HRM: A review‚ process model‚ and research agenda *Dr. Douglas Renwick‚ University of Sheffield Management School Professor Tom Redman‚ University of Durham Business School Dr. Stuart Maguire‚ University of Sheffield Management School Discussion Paper No 2008.01 April 2008 *Address
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