OZ Car Clean Pty Ltd It is a full-service car wash facility located in St Leonard’s (just off the Pacific Highway). The principal owners‚ Geoff and Sandy (husband and wife team) are also the full-time managers. They have vast experience in the management of finances‚ personnel‚ and equipment. Geoff was previously a Car Wash Facility Manager in Brisbane for two years‚ before starting OZ Car Clean Pty Ltd in August of 2005. Business was slow to begin (for the first year or so)‚ but then many regular
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* Case: “Clean Edge Razor: Splitting Hairs in Product Positioning” * Writing task: Recommend a strategy to Paramount Health and Beauty Company about the best positioning plan for the new product Clean Edge. The plan should include the brand name and marketing budget in order to launch the product. The best course of action for the positioning of Paramount’s new Clean Edge Razor is Niche strategy with an emphasis on “the most intensely involved super-premium consumers” (Clean Edge‚ 2011‚ p
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(Stone 2002). The air quality in the United States has improved since the passage of the Clean Air Act in 1970; however‚ it still poses a threat to human health. In 2005‚ the Environmental Protection Agency (EPA) estimated that over 122 million Americans live in areas with poor to marginal outdoor air quality. In the United States‚ air quality is regulated by the EPA under the authority given by Congress in the Clean Air Act. The EPA establishes and monitors health-based standards for six criteria pollutants:
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Thailand’s Experience whit clean energy technology Past achievements were considerable; still there is a wide window of opportunities to further promote clean and renewable energy technologies so that the country can better realize its full potential. Renewable energy currently makes up only a small percentage of the total electricity mixes in the country. Advanced clean fossil-fuel based technology is left largely unexplored despite the continued significance of fossil fuels in Thailand. It
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it should be removed; and when we remember that this dirt may consist of irritating particles of minerals in the form of dust‚ or of poisonous chemicals‚ and‚ more fatally‚ of disease germs‚ we shall be greatly impressed with the necessity of being clean. Cleanliness is the absence of dirt‚ including dust‚ stains‚ bad smells and garbage. Cleanliness includes criteria such as health and beauty. The term Cleanliness derives from the meaning absence of odor‚ avoidance of and to avoid the spreading of
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Clean Edge Razor 1. Use “niche market” positioning concept Randall should use the “niche market” positioning concept. As the case points out‚ both “niche” and “mainstream” strategy will help Paramount to raise its market share in super-premium non disposable razor segment. But the “niche” strategy will enables Clean Edge Razor to contribute profit and at the same time‚ limit the effect of cannibalizing Paramount’s existing products. Two reasons Randall should use the strategy are presented
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CASE STUDIES: BHOPAL GAS TRAGEDY AND ITS ETHICAL ISSUES SUMMARY Bhopal Gas Tragedy was a gas leak incident in India‚ considered one of the world’s worst industrial catastrophes. It occurred on the night of the last year of 1984 at the Bhopal Union Carbide Corporation (Union Carbide India Limited – UCIL) pesticide plant in Bhopal‚ Madhya Pradesh‚ India. A leak of methyl isocyanides gas and other chemicals from the plant resulted in the exposure of hundreds of thousands of people. It also causes
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Case Summary modern industry. Both believed that only a mixed economy‚ in which state-owned enterprises operated the major sectors of the economy and private enterprise guided by considerable government regulation to protect workers and the general public‚ would successfully meet the economic challenges facing the country. In India‚ steel making‚ railways‚ shipping‚ aviation‚ and electrical power generation were the most prominent industries dominated by state-owned firms; the nascent Indian chemical
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Just after midnight on December 3‚ 1984‚ a pesticide plant in Bhopal‚ India had a chemical leak accident. The chemical that was released into the air is called methyl isocyanate‚ or MIC‚ used to make pesticides. This chemical is tremendously harmful and fatal to humans‚ livestock‚ and crops. Only a short-term exposure may cause death or unfavorable health effects. The slums of Bhopal and its residents that surrounded the plant which were mostly affected by the gas suffered dearly. An estimated 8
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Singapore: A Clean and Green City From “Garden City” to a “City in a Garden” Introduction Singapore is a city-state with a land area of about 710 km2i. It is one of the most densely populated countries in the world and yet‚ harbours rich natue biodiversity. Singapore is well recognized as the world’s greenest city. According to the 2011 Asian Green City Indexii‚ Singapore is Asia’s greenest metropolis‚ and the only city assessed to perform well above average in the overall rankings. The Singaporean
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