Electronic Marketing Tutorial Exercise 6 (Questions 1 – 8‚ p.378) RELATIONSHIP MARKETING USING THE INTERNET 1. Why is the Internet a suitable medium for relationship marketing? The interactive nature of the web combined with email communications provides an ideal environment in which to develop customer relationships‚ and databases provide a foundation for storing information about the relationship and providing information to strengthen it by improved‚ personalised services. The costs of managing
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Goldfield’s Electronics Introduction Goldfield’s Electronics (GFE) is a private distributor of electronics. GFE distributes a wide range of consumer electronics including DVD players‚ televisions‚ MP3 players‚ stereos (home and auto)‚ digital cameras‚ etc… They have operated out of their single distribution center in Boone‚ Iowa since 1979. As most of the big box retailers of these products tend to self-manage their distribution channels‚ GFE’s customer base is dominated by small and medium
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By the beginning of this 21st century‚ where the standard of education just keeps on rising and where man wants to touch the boundaries of this sky to that here I am shocked to see the high level indulgence of media in human life today. It is effecting the human minds with a pretty rapid speed and its influence is now so mixed up in our blood and veins that as human life seems to be at a loss or incomplete with out the favor of it. RELATED ARTICLES Regulating Social Media in the Workplace Impact
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Green marketing Green marketing is the marketing of products that are presumed to be environmentally safe. The lack of consensus—by consumers‚ marketers‚ activists‚ regulators‚ and influential people—has slowed the growth of green products. Green marketing incorporates a broad range of activities‚ including: • product modification‚ • changes to the production process‚ • packaging changes • modifying advertising. Similar terms Companies are often reluctant to promote their green
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Background Information This case analyses the ABC and ABM implementation process at Global Electronics Inc (GEI). GEI has been using a traditional costing system which allocates manufacturing overhead costs based on direct labour hours‚ which is about 10% of total cost. This costing system resulted in operating losses o $100 million although sales have been $650 million. As a result‚ it was believed that GEI’s costing system is not accurate. GEI’s new top management team believed that an Activity
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Global Electronics‚ Inc.: ABC implementation and the change management process Brewer‚ Peter CView Profile; Juras‚ Paul EView Profile; Brownlee‚ E Richard‚ IIView Profile. Issues in Accounting Education18.1 (Feb 2003): 49-69. Turn on hit highlighting for speaking browsers Abstract (summary) Translate Abstract Descriptions of activity-based costing systems have become a standard part of managerial accounting texts. While ABC implementation issues are the focus of a number of articles‚ these issues
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especially investigation or experiments aimed to the discovery and interpretation of the facts‚ revision of the accepted theories or low in the light of new facts or practical application of such new or revised theories of low. Wikipedia 3. “The definition of research includes any gathering of data‚ information and facts for the advancement of knowledge.” Martyn Shuttleworth 4. “ Research is the process of steps used to collect and analyze information to increase our understanding
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CASE: PETRIE’S ELECTRONICS Determining Systems Requirements Although the customer loyalty project at Petrie’s Electronics had gone slowly at first‚ the past few weeks had been fast paced and busy‚ Jim Watanabe‚ the project manager‚ thought to himself. He had spent much of his time planning and conducting interviews with key stakeholders inside the company. He had also worked with the marketing group to put together some focus groups made up of loyal customers‚ to get some ideas about what they
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Research on factors of green purchasing practices of Chinese Green purchasing is a key strategy for enterprises to reduce waste and improve efficiency and enhance competitiveness. Based on the survey of 144 companies‚ five Principal components of green purchasing practices were extracted through factor analysis using SPSS statistic software. And then‚ regression analysis were conducted to verify the hypothesis‚ it drawed a conclusion on leaders’ support will boost the green purchasing practices
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Bolster Electronics: Dealing With Dealer Demands SITUATION ANALYSIS Northern Alberta‚ the oil sands development area surrounding Fort McMurray‚ is the fastest growing economic area in Canada for several years. Obviously Bolster’s total market share in this area was the highest with one third of the total market share it held national wide. Vickers based in Edmonton‚ Alberta covered 50% of the local market share and 75% of servicing in that area in spite having a national distributor‚ National
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