alternative microbial and plant sources. 3. The third topic is dealing with improving the stability and bioavailability of the natural pigments. So far‚ limited natural food pigment additives are commercially available in the market. Such limitation is due to the lack of stability. 4. The fourth group is evaluating the effect of different food processing parameters on the pigments. 5. Finally and most commonly is evaluating the health and nutraceutical effects associated with the consumption of the natural
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About Giant Consumer Products : This case describes sales promotion strategy at frozen foods maker Giant Consumer Products. The case focuses on the multi-disciplinary facets of brand management and sales promotion. Started with background analysis‚ problem statement‚ problem analysis‚ identification and assessment of alternatives‚ and recommendation and implementation. Following apspects are included in the case : consumer products marketing strategy food industry brand equity brand management
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Brochure More information from http://www.researchandmarkets.com/reports/658007/ Clorox Green Works Case Study: Launching Green Products to Encourage Growth in Stagnant Markets Description: This report on Green Works forms part of a series of case studies‚ which explore business practices across a variety of disciplines and business sectors. It looks at how Clorox has successfully entered the natural cleaning product category‚ enhancing its performance in the stagnant household products market
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------------------------------------------------- A. ------------------------------------------------- Introduction/Statement of the Problem: As the executive director of the National Hockey League Players’ Association (NHLPA)‚ Bob Goodenow is faced with the issue of developing a communications strategy for the NHLPA. It must establish a strong bargaining stance for the players that effectively communicate their position on the salary cap issue‚ while also retain the loyalty of hockey
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to present my speech about “The Giant Panda”. The giant panda is also known as the panda bear‚ bamboo bear‚ or in Chinese as Daxiongmao (the large bear-cat). Its scientific name is Ailuropoda melanoleuca. Giant pandas are found only in the mountains of central China. They live in dense bamboo and coniferous forests at altitudes of 5‚000 to 10‚000 feet. The mountains are covered in heavy clouds with torrential rains or dense mist throughout the year. Giant pandas are bearlike in shape with
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Communicating CSR: Case Study of Japanese Food Industry Kaori Takano1 1 School of Business Administration‚ Fort Lewis College‚ USA Correspondence: Kaori Takano‚ School of Business Administration‚ Fort Lewis College‚ Durango‚ CO 81301‚ USA. Tel: 1-970-247-7060. E-mail: kaoringcun@yahoo.com Received: February 19‚ 2013 Accepted: March 18‚ 2013 Online Published: April 14‚ 2013 doi:10.5539/ijbm.v8n9p111 URL: http://dx.doi.org/10.5539/ijbm.v8n9p111 Abstract This study examines how
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Green Mountain Coffee Roasters and Keurig Coffee Jasmine Rupley DeVry University Bus412 Business Policy Instructor David Mozinski February 17‚ 2013 COMPANY NAME/WEBSITE/INDUSTRY Green Mountain Coffee Roasters and Keurig Coffee/ http://www.greenmountaincoffee.com/www.keurig.com /Specialty Coffee-Coffee Makers BACKGROUND/HISTORY Green Mountain Coffee Roasters‚ Inc. is a one of the industry leaders in specialty coffee and coffee makers‚ is highly recognized for its award winning coffee
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Green Shoe Estates Case Analysis The marketing activities held by Green Shoe in order to maintain market share should emphasis on two aspects: on-site (in the winery) and off-site (out-side winery). For on-site marketing‚ Green Shoe could focus on the advertising of winery tourism. This strategy helps to increase sales in the present market‚ attract new customers and foster brand loyalty. Although the company already has a tasting room‚ it should develop some other activities including new product
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Breeder’s Own Pet Foods Case Analysis Arnell M. Carmichael Bellevue University MBA 652: Marketing Strategy Professor Dr. Doug Brown 03/23/2013 Case Recap There are three main categories of dog food: dry‚ canned and treats. In 2011 the sales of dog food totaled somewhere in the arena of 14 billion dollars. Endeavoring to bring new dog food to an already established market can be a “daunting” task‚ especially when that particular dog food is frozen. Breeder’s Own Pet Foods as a whole
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Many people consume engineered foods; particularly the North America and China. GMFs (Genetically Modified Food) have faced strong opposition. The anti-GMFs argue that modification of original organism composition does not improve the current status of the organisms. However‚ it generates dangerous side effects and yields toxic substances that could result in allergies‚ stomach problems‚ diseases and economic and environmental fears. People concern on the safety of food became pronounced before the
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