MARKETING HOSPITALITY SERVICES IN INDIA IN THE 21ST CENTURY TERM PAPER REPORT August 2009 Table of Contents 1. Marketing 5 2. Evolution of Marketing 5 3. Recent Marketing Trends 6 4. Services Marketing 6 4.1. Intangibility 7 4.2. Heterogeneity 7 4.3. Perishability 7 4.4. Simultaneity/Inseparability 7 5. Services Marketing: How is it different? 7 6. Services Marketing challenges in the 21st Century 8
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Introduction 1.1 The Current Situation As the rapid development of China’s tourism industry‚ the hospitality industry has an increasing scale and the intense competition‚ so that the problems of development in the hospitality industry are increasing. The high hotel staff turnover rate has became a trouble for managers. As the labor-intensive industry‚ the staff turnover rate in the hospitality should be less than 15% under normal circumstances. However‚ a survey conducted by World Hotel
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environment‚ optimizing resources and imitating the cycles of nature. In order to launching the Green kitchen successfully‚ produced under the umbrella name Bauknecht‚ because the brand is stand for quality‚ reliability and premium performance and It focuses on consumers who enjoy life with friends and family. A re-positioning of Bauknecht will be done by targeting at the high end market‚ because Green kitchen is involving premium products which target in a high segment. It will be launched in Sweden
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The Size and Economic Impact of the Hospitality and Tourism industry: Tourism is a massive industry in New Zealand. It has a major consequence on the rest of the economy from the employment it provides to a major percentage of the workforce (9.6% of the total workforce in New Zealand)‚ thereby contributing to the Gross Domestic Product (GDP). The tourism growth in New Zealand is the outcome of the numerous of options that the hospitality industry offer visitors from all over the world. Some of
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Marketing Industry in Egypt Overview: This report aims at giving a brief picture about the “Marketing” Industry in Egypt‚ the different practices used by the companies‚ and the changes that are happening in the industry throughout time; with a special focus on the IT marketing. First an overview of “marketing” in general will be given to introduce the basic concepts‚ various types of marketing tools and channels that are commonly used‚ and the different agencies working in the marketing fields
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6 Key Success Factors in the Hospitality Industry The hotel industry’s recipe for success involves several different critical success factors. These factors decide whether or not a hotel will survive in the hospitality industry. 1. Location Location is the most important aspect when it comes to the success of a hotel. If you’re not in the right location‚ what makes you think you’ll attract customers to the wrong location? A hotel located on a highway that is rarely used is going to end up
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effects of dealing with a disability in the Hospitality and Tourism Industry. There are many ways how disabled people can be affected in this area such as discrimination in employment‚ discrimination in being the customer‚ false advertisement and lack of support and facilities in the business. Whether it’s a mental disability such as dyslexic or a physical disability such as partially-sighted it can have an effect on both. For many in the tourism and hospitality world disabled people means wheelchair
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Environmental Scanning Political This factor is normally affected by the strategy or agreement of government. In Hong Kong‚ not only the local government will affect the hospitality‚ also the China government. We analyze that there are two political issue which increasing the Hong Kong inbound tourism and business between foreigner to China. They are Closer Economic Partnership Arrangement (CPEA) and World Trade Agreement (WTO). China government opened the market to the world and accepted the transaction
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Effect of employee turnover on the performance of hotel in the hospitality industry in Nigeria: A focus on Rockview hotels Abuja and Trafford hotel. Chapter One 1.1 Background of the study Hospitality industry is an industry that provide the servives of food‚ drink and lodging facilities. The hospitality industry comprise of commercial and welfare sector. The commercial sector includes the hotel‚ restaurant‚ inn‚ guest house‚ vending services etc and the welfare sector are the hospitals‚
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Bhattacharya (2011) conducted research on “Consumer Attitude Towards Green Marketing In India”. According to him‚ Marketing is the process which begins with identifying the needs of the consumer and further includes product development‚ delivering products to the consumer and providing after sales service. The conventional marketing process is not specifically concerned or bothered about environmental safety. The contemporary green marketing concept‚ on the other hand‚ analyzes‚ ecological compatibility
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