MODULE: MARKETING FOR TOURISM AND HOSPITALITY I Duration: 2 Hours Instructions to Candidates: 1. 2. 3. 4. This paper consists of Sections A and B. Section A is compulsory. Answer any two questions from Section B. Total marks 100. This question paper contains 5 questions and 3 pages. Page 1 of 3 SECTION A: COMPULSORY QUESTION 1: (40 MARKS) Assume you a front-line manager in a hotel. From this perspective‚ a) explain the service encounter. (5 marks) b) discuss methods which you
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GREEN OX Problems To decide target segments‚ positioning strategy‚ pricing and number of flavors for launch of Green Ox Customers Customers includes majorly sports drink consumer and antioxidants pill consumers. Beside that there is a little market among V7 consumers too. CompetitorsEstablished sport drinks (Croc-Ade‚ Sport-Ade‚ PowerBoost)‚ Vegetable juices(V7) and antioxidants. These are well established players of the market and small players face difficulty to survive.Company Strength | Opportunities
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and Theories‚ Vol. 2‚ No. 1‚ 2012 (January)‚ e-ISSN 2247 – 7225 www.ijept.org Current and Future Trends in Tourism and Hospitality. The Case of Greece by Soultana (Tania) Kapiki Alexander Technological Educational Institute of Thessaloniki tkapiki@tour.teithe.gr Abstract. This paper identifies some of the current and future trends affecting the tourism and hospitality industry‚ including globalisation‚ guests’ safety and security‚ the importance of offering outstanding services‚ the new technologies
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Role of Green Marketing in Sustainable Development -An Opportunity for Innovation * Mrs..Kajal Maheshwari Abstract- “Sustainability is the mother lode of innovations that yield both bottomline and topline returns" The most forward-thinking and progressive businesses today are seeing environmental issues as an opportunity to innovate and change how they operate their companies‚ how they develop new products‚ and how they relate to stakeholders in the marketplace. Environmentalists‚ too
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modern day‚ there are plenty of different ways that a person can show hospitality towards a guest whether it be a stranger or friend. Having only lived in the United States‚ I have found myself to be treated most graciously by my friends‚ but every so often‚ I do find myself to be lost in a friends house. Every person was taught certain morals as a child that they now use in their adult lives‚ but for some people‚ hospitality has been thought to be just letting them come into the house. In the
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Hospitality Seth Horton Citizens living in Peloponnesia would have been ready to welcome a guest to house them for a long stay or even just a simple meal. The features of the ancient Greek times are that the hospitality had to be ready on the spot at almost all times. In modern day times an unscheduled visit from a stranger would be unheard of. For an ancient Greek this would not have been too extremely rare. Even though might be a slight inconvenience the people who
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Carried out 04 Problems Encountered Due to Do this Assignments 05 Supervisors Hand Book 06 Stimulated Interview Activity 47 References 51 Introduction Supervision is very essential factor in the hospitality industry. The effectiveness of any organisation depends on its workforce. Supervision is important as a means of promoting managerial accountability. It also offers staff and their managers the opportunity to identify problems‚ acknowledge achievements
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Table of Content | Table of Content | 1 | 1. | Introduction of OViet Restaurant | 2 | 2. | The layout of Oviet Restaurant a. The layout of Oviet Dining Area b. The layout of Oviet Kitchen Area | 224 | 3. | The equipment in OViet restaurant a. In kitchen area b. In dining area | 556 | 4. | Product and Specialties | 6 | 5. | Organisation Chart a. Front of the house b. Back of the house | 101010 | 6. | Types of Table Service | 11 | 7. | Types
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Hospitality Management 18 (1999) 427}442 Operational issues and trends in the hospitality industry Peter Jones School of Management Studies for the Service Sector‚ University of Surrey‚ Guildford‚ Surrey‚ UK Abstract This article makes some predictions about the future by considering operational issues in the "rst part of the next century. Hospitality operations management is considered at two levels * the "rm level at which strategic operations management takes place; and the unit level
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ASSIGNMENT ON MARKETING Submitted by J.Rees 09BA128 MBA ³C´ About Mahindra & Mahindra Type Founded Headquarters Key people Public Company 1945 Mumbai‚ India Keshub Mahindra (Chairman)‚ Anand Mahindra (Vice-Chairman & Managing Director) Industry Revenue US$ Employees Website Automotive‚Farm Equipment 10 billion (2009 H1). 16‚000 plus Mahindra.com Mahindra & Mahindra Limited is part of the Mahindra Group‚ an automotive‚ farm equipment‚ financial services‚ trade and logistics‚ automotive
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