Bryan Schaeffer Mountain Dew The Mountain Dew case centers on the decision that the BBDO team and Pepsi executives made in regards to the Super Bowl advertisements to be aired in 2000. The creative team came up with 10 possible scenarios. Since their meeting took place in October (4 months prior to the Super Bowl) they had little time to produce the ads. The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3‚ the
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Art History Cross in the Mountains Caspar David Friedrich - 1774 - 1840 Caspar David Friedrich was a melancholic‚ sensitive and devout 19th century German artist of the Romantic style. Friedrich was born into a strict Lutheran family in Greifswald‚ Pomerania‚ on the Baltic coast of Germany and experienced tragedy at a very early age. Friedrich was the sixth child from a family of 10 children and by the time he turned 13‚ he had lost his mother‚ a sister‚ and saw one of his younger
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Passage to Rainy Mountain N. Scott Momaday‚ in the memoir “The Way to Rainy Mountain”‚ traced the ancestral roots of his tribe back to the start of the Kiowa tribe. Momaday had always known about his ancestry but the death of his grandmother‚ Aho‚ prompted him to seek an in-depth personal exploration of his family history and background. Therefore‚ Momaday went back to his grandmother’s residence and he observed that the spirit of the Kiowa tribe was faint but still very stirring. When he
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no matter what. When my grandmother had company she would tell us very seriously to act nicely in front of them or she would be very upset at us. My grandmother always sat in the kitchen of her house. This is where she would drink her hot black coffee with no sugar and smoke her Virginia Slim cigarettes. She would sometimes sit in her kitchen for hours upon end and watch the ducks and the geese swimming by on the river and if it were warm enough outside she would crumble up some bread and feed
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Coffee Prince 2nd Floor‚ SM Mall General Santos City 9500 www.coffeeprince.com December 20‚ 2013 Mr. Joo Lim Manager Sandara’s Empire Brgy. Lagao‚ General Santos City 9500 Sir: As per our discussions on December 18‚ 2013 we are pleased to place an order for 6 waiter uniforms on the following terms and conditions: The uniform should be of regal fashion and of exquisite design but at a minimum
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Case Analysis: Mountain Dew‚ Selecting the New Creative section 001: due on Feb. 15 section 020: due on Feb. 20 As you can see from the ending of the case‚ Mountain Dew is trying to decide which 3 of 5 potential creative spots to develop. Additionally‚ the case describes several background features‚ such as market situations‚ Mountain Dew brand history‚ and market research. In two pages‚ you are expected to choose three out of the total five potential creative spots (Cheetah‚ Mock Opera‚ Dew
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Case Analysis On the basis of Exhibit 1‚we find that Mountain Man is having over 50 Million sales which is supposed to be good revenue having a mature business in brew market.It is also having Goss Margin having 30 % ‚which is good by Gross Profit Ratio standard.But as far as net Income after taxes is concerned it is still very good because as per NOPAT standard‚anything above 6% in normal businessis supposed to be good other things remaining same and depending in the line of business and the industry
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Profit Balance Scorecard Adoption The concept of the Balanced Scorecard was created for for-profit organizations during the late 1980s. Executives wanted to take a different look at the organization’s performance based on factors other than financial statements and balance sheets. The success of this framework worked its way into the non-profit sector after a few short years. Research suggest that non-profit executives “concluded that a balanced view of performance
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Questions 1. Coffee growers in poor rural areas are paid very little for their crop. What strategies are proposed in this clip for changing that situation? The strategies that are proposed in this clip for changing this situation are for coffee growers to adapt to the fair-trade market. Under the fair-trade market coffee growers will have the chance to a decent market price that will help increase their production. 2. Now that you know something about the “sociology of coffee” and globalization
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were very prevalent throughout this text is the ritual of the attire necessary for worshipping Dionysus in the mountains. In the text‚ the women are described as‚ “Dress yourselves in spotted fawn skins‚ trimmed with white sheep’s wool.” (110-111). A ritual is described as a repeated action for the purpose of conveying or learning a meaning or knowledge. Since every woman in the mountains was wearing these fawn skins‚ it had an important meaning in the rites giving praise to Dionysus‚ which makes
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