Introduction Green Mountain Resort is a small resort that gives people a choice to buy vacation homes with the added luxury of golf‚ tennis and skiing. With Gunter as the new owner‚ his main issues were the high turnover rate. In such a small operation and the type of industry‚ the opportunities for promotion were few and Gunter was faced with the irony that if he reduced the turnover‚ there would be even fewer openings for advancement (Palmer‚ Dunford & Akin‚ 2009). This was due to the type
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There are three mountain resorts that are famous as a tourist attraction throughout the Asian region. The thousands of tourists who visit and revisit these three places are proof that these three mountain resorts are fun‚ addictive and keep you coming back for more. Which three mountain resorts that I am talking about? The three most popular mountain resorts as a tourist attraction in Malaysia are Genting Highland‚ Cameron Highland and Fraser’s Hill. Genting Highland‚ the Las Vegas of Malaysia‚
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first project‚ Halina Mountain Resort. 2. VIEWPOINT Victor Herrera‚ the chairman of the board. 3. MAJOR POLICY STATEMENT Blue Heights Realty and Development Corporation was organized to own‚add‚ improve and manage any real estate acquired. The chairman‚ Mr. Victor Herrera‚ Sr. was from a respectable commodities trading firm in Makati. He was on semi-retirement so he wanted to leave something for his family and it is Halina Mountain Resort‚ a first-class mineral hot-spring resort project. The basic
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HALINA MOUNTAIN RESORT – A JULY 1977 SUMMARY OF THE CASE Victor Herrera‚ chairman of the board of Blue Heights Realty and Development Corporation‚ was anxious to launch his first big project‚ a mineral hot spring resort at Bucal‚ Calamba‚ Laguna. Herrera was confident that the resort‚ dubbed Halina Mountain Resort‚ would compete favorably against the established ones in the area. However‚ he wondered whether Far East Bank & Trust Company‚ the bank which he applied for a P1.3 million loan
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BMR was Canada’s one of most popular ski resort. As the sport gained in popularity‚ BMR has expanded and modernized and in the 1980s the company added a year round four-star resort hotel and conference Centre‚ a condominium development and the Monterra golf course. By 1999 it was a four-season resort. However‚ winter sports‚ skiing and snowboarding‚ were still its dominant activities‚ accounting for approximately 65 pc of total revenue. Blue mountain resort enjoyed very good times during the 1980s
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50 70 100 Travel Trade Training Attended by the Employees Frequency Percentage Intranet Trainings 35 25 Basic Travel and Tours Operation 35 25 Sales and Marketing 35 25 Frontline Service 35 25 140 100 The Problems Encountered by Travel Agencies Frequency Percentage Lack of adequate knowledge and skill staff 2 14.28 Personal and Professional behaviours of employee 2 14.28 Very High taxed improsed by the government 35 14.28 Tremendous quality of
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ASSESSMENT OF THE EFFECTIVENESS OF PROMOTIONAL MATERIAL ON SELECTED FINE DINING RESTAURANT IN PACO‚ MANILA THE PROBLEM AND ITS BACKGROUND INTRODUCTION Superb and highly class restaurant today makes dining an appetite on a cost which gives customer a satisfying environment of its stylish and elegant place‚ a well prepared menu of its kind and the ambience of eating like a royalty. Today eating in a fine dining restaurant meant only for special occasions unlike
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his company’s first big project‚ a mineral hot spring resort at Bucal‚ Calamba‚ Laguna named Halina Mountain Resort (A). He wanted to make it as “something he could leave for his family”. Blue Heights Realty & Development Corporation was organized in October 1976 attached in owning‚ improving and managing real estate; it is considered a stable company with authorized capital stock of P1 M and paid-up capital of P900T. The proposed resort was planned to establish to their 2.2 hectare land in
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Title Case: Halina Mountain Resort (A) Overview: In July 1977‚ Victor Herrera‚ chairman of the board of Blue Heights Realty and Development corporation‚ was anxious to launch his company’s first big project‚ a mineral hot spring resort at Bucal‚ Calamba ‚ Laguna. Herrera was confident that the resort‚ dubbed Halina Mountain Resort‚ would compete favorably against the established ones in the area. However‚ he wondered whether Far East Bank & Trust Company‚ the bank from which he applied for a P1
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Case Analysis: Halina Mountain Resort (B) Time Context September 1981 Abstract ▪ Halina Mountain Resort‚ a family owned business‚ had been picking up during 1980 though it suffered a net loss of P335‚ 499.69 as shown in the financial performance of Blue Heights Realty and Development Corporation. ▪ Halina Mountain Resort is manage by Jun Herrera‚ son of the owner Victor Herrera together with his cousin Benjamin Estacio that acts as resort manager. ▪ Majority of the 32
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