GREEN OX Problems To decide target segments‚ positioning strategy‚ pricing and number of flavors for launch of Green Ox Customers Customers includes majorly sports drink consumer and antioxidants pill consumers. Beside that there is a little market among V7 consumers too. CompetitorsEstablished sport drinks (Croc-Ade‚ Sport-Ade‚ PowerBoost)‚ Vegetable juices(V7) and antioxidants. These are well established players of the market and small players face difficulty to survive.Company Strength | Opportunities
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Introduction In this report‚ we analyze the data presented in the “Green Ox” case‚ with a view to determining a marketing strategy for Palmer Jackson‚ Inc. The time is fall of 2003; the data presented is with reference to this‚ if not explicitly stated otherwise. All market research data has been provided by Marketing Studies‚ Inc. Other mentioned data has been taken from the case. Data from any other sources is explicitly identified. Attribute/Benefit Analysis As per consumer research‚ the
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Green Ox Group 2 Gaamil‚ Ria Girl Oliguer‚ Katherin Yosores‚ Czarissa Gayle Ampong‚ Febe Gift EDIT…………… Table of Contents Background Problem Statement Alternative evaluation Solution Implementation Update Conclusion References Appendix Situation audit / Background The new products division of Palmer Jackson‚ Inc.‚ a Cincinnati-based food and beverages manufacturer‚ successfully perfect a technique for dissolving common antioxidants such as Vitamin E and Selenium into
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Green Ox is a new Palmer Jackson product that is intended to be marketed as sport beverage with health appeal. It is a new development of PJ laboratories which perfected a technique of dissolving common antioxidants into high-glucose beverages. Their new product has unique specific properties among which most significant include: • contains natural antioxidants like Vit.E and Selenium with its all benefits • hydrates and provides energy • replaces electrolytes • last but not least – identified
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GREEN OX Overview In the fall of 2003‚ the new products division of Palmer Jackson‚ Inc.‚ a Cincinnati-based food and beverage manufacturer‚ successfully perfected a technique for dissolving common antioxidants such as Vitamin E and Selenium into high-glucose beverages. The result was a new line of sports beverages with the added benefit of antioxidants. While the medical community was far from unanimous in its opinion of the benefits of antioxidants‚ some reputable studies linked the use of these
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Market Objectives Nike will have a number of different marketing objectives for their isotonic sports drink‚ Nike Go. A main market objective will be to establish the isotonic drink as the most credible sports drink in the market. This will not just happen though‚ this can only happen through a lot of promotion and appeal. Creating strong consumer awareness is very important in gaining market share as it is a completely new product from Nike. This can be done through promoting the product‚ Nike
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Sports Drinks and Homeostasis Gail B. Wortmann Iowa Learning Online 2001 Iowa Teacher of the Year Teacher Notes: Sports Drinks and Homeostasis Personal notes from the author: If you want students to have a rich discussion about a topic‚ the topic has to be “on their agenda.” Students need to have something from their past experience to contribute to make the discussion truly engaging. Most students have tried sports drinks at some time in their life‚ and therefore‚ have experiences
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Sports Drinks have no benefits for Sports People Do you believe everything consumers try to sell you? Do you check to see if they have reliable evidence to back up such claims made? Are consumers twisting the truth? Sports drinks are becoming an important part of the athletic society and everyday sporting community‚ this beverage contains carbohydrates and minerals and is designed to help athletes rehydrate‚ as well as restore electrolytes‚ carbohydrates and other nutrients. Sport drinks have a
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Should Athletes Drink Sports Drinks? When? Why? The response should be formatted in a two-page type written essay that addresses each of the following question The main points of the assignment will address: * mammalian temperature regulation * osmosis * cellular respiration * mammalian regulation of water and salt balance * mammalian circulation 1. What are the ingredients in sports drinks? Hint: The three main ingredients 2. How is each ingredient useful for
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THE OX By H.E. Bates The Thurlows lived on a small hill. As though it were not high enough‚ the house was raised up‚ as on invisible stilts‚ with a wooden flight of steps to the front door. Exposed and isolated‚ the wind striking at it from all quarters‚ it seemed to have no part with the surrounding landscape. Empty ploughed lands‚ in winter-time‚ stretched away on all sides in wet steel curves. At half-past seven every morning Mrs Thurlow pushed her great rusty bicycle down the
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