Sports Marketing Exam Syllabus Section 1: Media‚ Pg. 256 1. Define the terms new media and new media marketing Media= Communication with the general public by organisations. Ex Broadcasters‚ print newspapers‚ magazines and radio stations. New Media= Communications that are generated by electronic means or through recent technological platforms. Not all forms of new technology are new media Only the technology that are capable of transmitting information to the general public are
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Introduction Green Mountain Resort is a small resort that gives people a choice to buy vacation homes with the added luxury of golf‚ tennis and skiing. With Gunter as the new owner‚ his main issues were the high turnover rate. In such a small operation and the type of industry‚ the opportunities for promotion were few and Gunter was faced with the irony that if he reduced the turnover‚ there would be even fewer openings for advancement (Palmer‚ Dunford & Akin‚ 2009). This was due to the type
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Introduction 3 1 Naming and Packaging: marketing mix tools of the product 4 1.1 The products levels 4 1.2 Naming 5 1.2.1 The visual distinctiveness of a brand 5 1.2.2 Selecting the right name 6 1.3 Packaging 7 1.3.1 Definition 7 1.3.2 The functions of packaging 7 1.3.3 The importance of packaging 8 2 Packaging and Naming for the energy drink industry 9 2.1 Industry overview 9 2.1.1 Leading brands on the Australian market 10 2.1.2 Target market of the energy drinks 10 2.2 Packaging issues and trends
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Category Analysis of Sports and Energy Drinks in Hong Kong Introduction Our company‚ Otsuka Pharmaceutical Co.‚ Ltd‚ is planning for a product strategy to its product: Pocari Sweat. Pocari Sweat is a grapefruit-tasting‚ non-carbonated sweet beverage and is advertised as an “ion supply drink”. It is designed to increase endurance‚ replace electrolyte loss or prevent dehydration when exercising for long periods of time. Pocari Sweat is well-recognized by the local people‚ especially to the athletes
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identification c. low-level fan identification d. unfocused fan identification e. none of the above 4. According to the text‚ _____ is defined as fixing your sports entity in the minds of consumers in the target market. a. segmenting b. targeting c. positioning d. repositioning e. none of the above 5. _____ is changing the image or perception of the sports entity in the minds of consumers in the target market. a. Positioning b. Segmentation c. Targeting d. Repositioning e. None
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Green Mountain Coffee Case Porter 5-force model Rivalry: a strong force Green Mountain coffee as a premium coffee maker‚ has only two current large threats‚ Starbucks‚ and Seattle’s best coffee. The leader of the premium coffee industry is Starbucks and does have the necessary resources to effectively compete with Green Mountain Coffee. Another issue facing Green Mountain Coffee is the threat of new entry. Since the premium coffee industry is a growing market‚ and with a relatively easy
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MKT501 Introduction to and Fundamentals of Strategic Marketing Module 1 Case Assignment Professor Francisca NKadi For this case assignment‚ a marketing report is to be prepared on Brook Brothers to explain the relative importance of the following factors in driving current‚ potential‚ and/or prospective customers to choose the Brook Brothers’ product: economic environment‚ social environment‚ competitive environment‚ brand name‚ target market‚ quality of product‚ where products is distributed
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influences of marketing on market coverage of company. Companies in same market producing nearly same goods may have different market rate. It means there is a function aside from output which affects this rate. Marketing strategy is argued as this function in this essay. For this purpose‚ relevant definitions will be done. In addition‚ brands producing same products in drink and automobile industry will be indicated‚ respectively. AN ANALYSIS OF MARKETING STRATEGIES IN THE AUTOMOTIVE AND DRINK INDUSTRIES
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Maarit Karppinen STRATEGIC MARKETING PLAN FOR A HOTEL Hotel and Restaurant Business 2011 2 VAASA UNIVERSITY OF APPLIED SCIENCES Degree Programme of Hospitality Management ABSTRACT Author Title Year Language Pages Name of Supervisor Maarit Karppinen Strategic Marketing Plan for a Hotel 2011 English 59 + 2 Appendices Peter Smeds The aim of this thesis was to form a strategic marketing plan for Hotel X‚ a small privately owned hotel in Helsinki. The theoretical part of this thesis
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Submitted by: Faiyaz Bin Rahman ID – 12304075 Section – 5 BRAC Business School. Date of Submission: 20th February‚ 2015. Analyzing the Marketing Environment Pepsi Energy Drink PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company
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