Introduction In this report‚ we analyze the data presented in the “Green Ox” case‚ with a view to determining a marketing strategy for Palmer Jackson‚ Inc. The time is fall of 2003; the data presented is with reference to this‚ if not explicitly stated otherwise. All market research data has been provided by Marketing Studies‚ Inc. Other mentioned data has been taken from the case. Data from any other sources is explicitly identified. Attribute/Benefit Analysis As per consumer research‚ the
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Green Ox Group 2 Gaamil‚ Ria Girl Oliguer‚ Katherin Yosores‚ Czarissa Gayle Ampong‚ Febe Gift EDIT…………… Table of Contents Background Problem Statement Alternative evaluation Solution Implementation Update Conclusion References Appendix Situation audit / Background The new products division of Palmer Jackson‚ Inc.‚ a Cincinnati-based food and beverages manufacturer‚ successfully perfect a technique for dissolving common antioxidants such as Vitamin E and Selenium into
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Green Ox is a new Palmer Jackson product that is intended to be marketed as sport beverage with health appeal. It is a new development of PJ laboratories which perfected a technique of dissolving common antioxidants into high-glucose beverages. Their new product has unique specific properties among which most significant include: • contains natural antioxidants like Vit.E and Selenium with its all benefits • hydrates and provides energy • replaces electrolytes • last but not least – identified
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GREEN OX Overview In the fall of 2003‚ the new products division of Palmer Jackson‚ Inc.‚ a Cincinnati-based food and beverage manufacturer‚ successfully perfected a technique for dissolving common antioxidants such as Vitamin E and Selenium into high-glucose beverages. The result was a new line of sports beverages with the added benefit of antioxidants. While the medical community was far from unanimous in its opinion of the benefits of antioxidants‚ some reputable studies linked the use of these
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GREEN OX Problems To decide target segments‚ positioning strategy‚ pricing and number of flavors for launch of Green Ox Customers Customers includes majorly sports drink consumer and antioxidants pill consumers. Beside that there is a little market among V7 consumers too. CompetitorsEstablished sport drinks (Croc-Ade‚ Sport-Ade‚ PowerBoost)‚ Vegetable juices(V7) and antioxidants. These are well established players of the market and small players face difficulty to survive.Company Strength | Opportunities
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THE OX By H.E. Bates The Thurlows lived on a small hill. As though it were not high enough‚ the house was raised up‚ as on invisible stilts‚ with a wooden flight of steps to the front door. Exposed and isolated‚ the wind striking at it from all quarters‚ it seemed to have no part with the surrounding landscape. Empty ploughed lands‚ in winter-time‚ stretched away on all sides in wet steel curves. At half-past seven every morning Mrs Thurlow pushed her great rusty bicycle down the
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Mini-Literature Review The Ox Mountain range is in County Sligo. ‘’The Ox Mountains lie along Sligo’s border with Co. Mayo’’(Libraries 2010). A strip of ancient rocks - gneiss‚ schist and granite - form the bedrock of the Ox Mountains’’(Geological 2016). The uplands of the Ox Mountains are wild and mainly covered by blanket bog. Some parts of the Ox Mountains are heavily forested. To the north and south of the Ox Mountains is farmland that is mainly underlain by Carboniferous Limestone and Sandstone
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Omar Malas AAPTIS 381 Professor Legassick Kalila wa Dimna The Lion and the Ox is a one of the oldest and most popular pieces of classic Arabic literature. Originally from India‚ this animal fable is famous for its inclusion of many other animal fables‚ each of which help provide the characters of the story with advice regarding their situation. Unlike The Arabian Nights‚ which also uses a frame tale that contains each tale‚ multiple animals share their wisdom with one another. The wisdom of
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Elmquist‚ Reinhardt‚ Taylor SWOT analysis for Green Thumb Landscaping Strengths: GTL already has a good overall satisfaction rate within the community. GTL has a Landscape Architect‚ a former brand manager‚ and a former operations manager of a lawn care treatment company. Our management staff has a well-rounded knowledge of business‚ and lawn care. GTL is offering a quality service for a fair price. We currently have the necessary equipment and staff to operate the company. We do the little
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The Exaggerations in Babe the Blue Ox Exaggeration is a literary device used in many tall tales to add humor and to allow their writers to bring attention to a particular character trait that is important to the storyline. It can also be used to describe the setting and time a story takes place. In the story‚ Babe the Blue Ox‚ the author uses exaggeration many times to emphasize her characters and add humor to her story. While there are the stories of a giant ox that can perform these great feats
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