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    CHAPTER 2 SUMMARIZED NOTES A) THE EVOLUTION OF INTERNATIONAL MONETARY SYSTEM 1) THE CLASSICAL GOLD STANDARD ERA (1870-1914) Characteristics: All currencies are valued in terms of their gold equivalent and thus all currencies are linked together. Eg: 1 ounce of gold = $20.67 1 ounce of gold = £4.25 so 1£ = (20.67 /4.25) = $4.87 Money has a value fixed in terms of commodity gold. Since gold is costly to produce‚ governments could not easily increase their

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    and diversify simultaneously –Best companies will avoid trap of focusing on country as the primary segmentation variable International Marketing- is the performance of business activities designed to plan‚ price‚ promote‚ and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. •An entry strategy into international market should reflect on analysis –Market characteristics •Potential sales •Strategic importance •Strengths of local resources

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    The six major modes of international business are imports and exports‚ tourism and transportation‚ licensing and franchising‚ turnkey operations‚ management contracts‚ and direct and portfolio investment. Imports and exports are the most common mode of international business‚ particularly in smaller companies even though they are less likely to export. Large companies are more likely to engage in other modes of international business in conjunction with importing and exporting. Companies may import

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    Running head: MARKETING COMPARISON Marketing Comparison: International and Domestic Australia and the United States Marketing Comparison: International and Domestic Australia and the United States As defined by the American Marketing Association‚ ’Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders ’ (AMA‚ 2004‚ 2)

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    disadvantageous position tends to pursue policy protectionism. Under such circumstances‚ Tariff protection may become the most important or even major function to governments. So high tariffs will barrier the imported goods and hinder the development of international trade. Moreover‚ with the heavy government intervention in the economy‚ tariff has been endowed with the function of economic regulation. Thus‚ tariffs have become an important macroeconomic policy. It follows that countries’ tariff level will

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    PREFACE Nowadays‚ the International Payment activity in the banking service plays a more and more important role in the external economics affair. It provides a useful tool for connecting external economics affairs‚ economic and commercial relationship among the countries all over the world. The International Payment activity is one of the important activities of the banks and relates to many other kind of banking services. Vietcombank in general and Vietcombank Hanoi in particular

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    THE DEPARTMENT OF POLITICAL SCIENCE‚ FACULTY OF SOCIAL SCIENCES. COURSE: POS 741 (THEORIES OF INTERNATIONAL RELATIONS) TOPIC: ENVIRONMENTAL THEORIES GROUP MEMBERS: (1)OSAYIMWEN OSAHON GEORGE (2)IBIYEMI ENOCH OLAWALE (3)JOLAOSO AYOMIPO OPEYEMI TO BE SUBMITTED TO: DR E.U IDACHABA April‚ 2013 INTRODUCTION Environmental

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    Marketing Management‚ 5e Chapter 1 Globalization Imperative Chapter Overview 1. Why Global Marketing is Imperative 2. Globalization of Markets: Convergence and Divergence 3. Evolution of Global Marketing 4. Appendix: Theories of International Trade and the Multinational Enterprise Introduction * Products have been traded across borders throughout recorded civilization‚ extending back beyond the Silk Road that once connected East with West from Xian (China) to Rome (Italy).

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    by tough economic conditions in an intense and competitive marketplace‚ the need to protect domestic production is deemed to be vital to a country’s economic success. As a result of this self-preservation causes political conflict and strains international relations. To remove the possibility of such discrimination from taking place‚ the GATT and the WTO have been put in place to insure that the 156 members adhere to the various principles within the two agreements. Articles I and III of the

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    International Business Environment Assignment: Questions & Answers Prepared for: Dr. Abu Yousuf Md. Abdullah Professor Course: International Business Environment Prepared by: Asif Iqbal Section: A Roll: 35 BBA 19th Batch Institute of Business Administration‚ University of Dhaka September 5‚ 2013 Why Is International Business Important? International business is important as it gives businesses greater scope to sell the goods or services they produce. When

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