Constraints of marketing Legal aspects There are four legal aspects that can limit and constrain your marketing‚ these are the sales of goods act 1979‚ and this law means that all products must be ‘as described’ of ‘a reasonable quality’ and be suitable for everyday purpose and also any specific purpose agreed. E.g. a waterproof coat must be waterproof. Another legal aspect is the trade descriptions act this means that a product cannot be sold by misleading the buyer‚ in the way the product was
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References: (n.d.). Retrieved from http://www.vitrue.com/biggest-brand-movers-on-the-vitrue-social-media-index-for-january-2009/ (2011). Greenpeace international. Retrieved from http://www.greenpeace.org/international/en/campaigns/climate-change/kitkat/ AJZEN‚ I. (1991). The Theory of Planned Behavior. (2012). Consumer satifaction‚ Dissatisfaction and complaining behavior conference. CS/D&CB
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Corporate Responsibility and Marketing Strategies Contemporary Business/508 January 28‚ 2014 Dr. Allen Beck Apple corporation bases its success on “creating innovative‚ high quality products and services and on demonstrating integrity in every business interaction.” According to Apple‚ four main principles contribute to integrity: honesty‚ respect‚ confidentiality‚ and compliance. To more thoroughly detail these principles‚ Apple has drafted a code of business conduct
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Greenwashing From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search Greenwashing (a portmanteau of "green" and "whitewash") is a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company’s policies or products (such as goods or services) are environmentally friendly. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment
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| | | | | IKEAMGT301 CSR Case Study Report | | Table of Contents Executive Summary 1 Introduction 2 Company History and Overview 3 Vision‚ Objective and Values 4 Meaning of Sustainability to IKEA 5 CSR Issues and Criticism 6 Why IKEA sought to address the issues through CSR 12 How IKEA sought to address the issues through CSR 13 The Natural Step 15 Public Response 17 Cultural Change Within IKEA 18 Evaluation of the Strategic Element of IKEA’s CSR Practice
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across key competitive environments including: macro‚ micro‚ social‚ cultural‚ economic and legal. Assessment 1 – Individual Report As an individual‚ choose one of the following organisations: * Costa Coffee – www.costacoffee.co.uk * Greenpeace – Greenpeace.org.uk * ASOS – www.asos.com * The Metropolitan Police Service –www.met.police.uk For your chosen organisation‚ explain what type of organisation it is (e.g. non-profit‚ private sector‚ public sector‚ etc.)‚ how it has evolved
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160 Countries Celebrated the Earth Hour As the clocks ticked 8:30 pm at their local time‚ people from 160 countries celebrated the Earth Hour. An Earth Hour which is celebrated to remind us that we all share the same planet we live in and we have the same responsibility for how well we live in it. Earth Hour is a global initiative conceptualized and supported by the World Wide Fund for Nature (WWF) and held towards the end of March annually‚ encouraging households and businesses to turn off their
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Apple CSR Company Profile Michiel van Dijk & Irene Schipper Amsterdam‚ February 2007 Colofon Apple CSR Company Profile By: Michiel van Dijk & Irene Schipper February 2007 Stichting Onderzoek Multinationale Ondernemingen (SOMO) Centre for Research on Multinational Corporations This document is licensed under the Creative Commons AttributionNonCommercial-NoDerivateWorks 2.5 License. To view a copy of this license visit: http://creativecommons.org/licenses/by-nc-sa/2.5 SOMO‚ Amsterdam
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Whale hunting‚ or whaling‚ has been a famed Japanese tradition for numerous years. The industrial whaling the country is known for nowadays was set up just after the Second World War. The Japanese economy ad collapsed and food and resources were scarce. It was no other than General Douglas MacArthur who came up with the idea of commercializing the wale hunt. The method used by the Japanese until that time were out-dated‚ the fishermen still used nets and small harpoons. With two military tankers
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Introduction Marketing ethics refers to the moral principles concerning acceptable and unacceptable behavior related to the operation of marketing by business people (Barron’s Educational Series‚ 2007). In order to obtain higher profit‚ some of the companies may violate business ethical values. Background Mattel founded in 1945 is one of the largest toy companies in the world (Fortune‚ 2008). Although Mattel is a major toy company‚ there are many unethical issues found. Firstly‚ Mattel`s
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