CSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY AN ANALYSIS OF THE WEBSITES OF THREE PHARMACEUTICAL WHOLESALERS MASTER THESIS Author: José Javier Levrino (JL82847) Supervisor: Anne Ellerup Nielsen MA in Corporate Communication Århus‚ Denmark. August 2010 CSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY José Javier Levrino Table of contents Abstract 1. Introduction 1.1 Motivation 1.2 Problem statement 1.3 Delimitation 1.4 Methodology 1.4.1 1.4.2 1.4.3 1.4.4 Scientific paradigm: hermeneutics
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United States: South-Western‚ part of the Thomson Corporation‚ 2006‚ Pg30 “Disney’s Enviroport.” www.Disney.com/corporate “Disney Gets the Message.” Business Week. May 13‚ 2002‚ i3782. p132 “Disney’s limits on links to fatty kids’ foods speaks to CSR trend.” PR Week (US)‚ Oct 23‚ 2006 p11 “Mickey Gets Fit.”‚ Time for Kids‚ October 27‚ 2006‚ Vol. 12 Issue 8‚ p2-2‚ 1/2‚1C “Mini Mouse.” Broadcasting and Cable‚ October 23‚ 2006‚ v136 i42‚ pg 30 Story‚ Louise‚ Eric Lipton‚ Andrew Martin contributed reporting
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4. Assurance on CSR/Sustainability reporting a) In recent years there have been a growing number of organisations voluntarily reporting on their non-financial performance. KPMG’s International Survey of Corporate Responsibility (2011: 6) found that: ‘95% of the 250 largest companies in the world (G250 companies) now report on their corporate responsibility (CR) activities‚ 66% of non-reporters are based in the US.’ There has been a growing trend in companies (especially in Europe) wanting to
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the social and environmental problems of society.In this technology time‚ it is so easy to reach the information whatever they want They always follow the daily news from the world and care about them.Due to the fact that paying for the strategies of CSR increases attention to the corporation.Companies’ understanding of social responsibility should always be the part of their investment strategy.They should regard the “Corporate Social Responsibility” as a business management philosophy not as a social
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Corporate Social Responsibility: A closer look at the social performance of CEMEX The relationship between natural environment and industries has often been named ‘dysfunctional’. An increase in the levels of awareness of the society towards activities of companies‚ both positive and negative‚ has pushed corporations to address to their corporate social responsibilities. Industrial Pollution has been a concern for the society. The effects of companies’ actions on the environment are constantly
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Begins to Take Corporate Social Responsibility Seriously: CSR and Social Harmony in the PRC©1 Edward F. Ahnert2 Abstract: This essay describes the evolution of Corporate Social Responsibility in the Peoples Republic of China. It links that evolution to the major shifts in Chinese economic policy and in particular to the call for a harmonious society since 2002. It describes how since 2008 the government of China has become the major promoter of CSR not only to achieve a harmonious society but also to
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REPORT ON CSR ACTIVITIES UNDERTAKEN BY TATA Submitted to: - Submitted by: - Lect. Miss. Kiran Verma GROUP NO- 3 LIECA Section: - A3002 MCA (Hons.)
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.........................................3 Methodology ................................................................................ 4 2.1 2.2 Data collection: secondary data review ...................................4 Data collection: CSR review survey.........................................4 2.3 2.4 2.5 Discussion forums and working sessions..................................9 Interviews ..........................................................................9 International
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THE BODY SHOP The Body Shop was founded in 1976 in Brighton (UK) by Anita Roddick.it now has now more than It changed the image of “Glamour and Beauty”. It brought about use of natural “exotic” products to cleanse and polish the skin & hair. Started new movements by refusing animal testing and being environmentally friendly “The business of business should not just be about money it should be about responsibility. It should be about public good‚ not private greed.” Anita Roddick. Core Values
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H&M is one of the largest fashion companies in the world that designs and sells men’s‚ women’s‚ and children’s clothing‚ as well as homeware and accessories. It began as a Swedish women’s wear store in 1947 and has evolved into five brands‚ encompassing about 2‚800 stores in 48 countries on four continents‚ and employing over 94‚000 people worldwide1. H&M strives to produce increasingly sustainable fashion while making it accessible and affordable to individuals all around the globe by pursuing
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