THE HISTORY OF CHOCOLATE Many people believe that chocolate originally came from Europe. However‚ chocolate‚ called the “food of the gods‚” was first made in the Americas. The first chocolate was very different from contemporary chocolate. Wild chocolate trees can grow easily in the humid Amazon rainforest. Clusters of flowers growing on these trees turn to seeds. About 20 to 60 cacao beans can be found in the seeds. Cacao beans are the ingredient needed to create sweet‚ soothing
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activity/budgeting ✓ Social places (pubs‚ restaurants‚ etc.) ✓ Brand vs. own label ✓ Travelling ✓ Media (TV‚ radio‚ newspapers) ( ads ✓ Number of children at home ✓ Area where they live ✓ Level of consumption of Coffee-Mate and creamers ✓ Occupation 2. How do you evaluate the market segments originated by the application of the variables you referred in 1.? Which of the segments would target and why? Evaluation criteria (Principles of Marketing‚ Philip
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CONSUMER MARKETS The chocolate of tomorrow What today’s market can tell us about the future June 2012 kpmg.com R evenues from the chocolate industry continue to prove rewarding‚ with 2011 figures from IBISWorld predicting annualized growth of around 2% over the next five years‚ after dampened expectations during the dark days of 2007-09. But behind the encouraging headlines‚ many companies are battling to stay on top of a rapidly shifting marketplace. Taste is diverging‚ as fast-growing
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UHT milk “coming of age” in India (A periscopic commentary on the evolution of UHT milk in India) Kuldeep Sharma‚ Principal Mentor‚ Suruchi Consultants My tryst with UHT Dairy liberalization in India is around 18 months younger than our organization. The journey which began in 1990 has seen the growth of the Indian dairy industry from the liquid milk market perspective. Milk powder and other commodities were never the center stage activity for our organization at Suruchi Consultants. We have been
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RasGas Company Limited (RasGas) is the case and comes about as among the premier integrated liquefied-natural gas (LNG) enterprises in the world. It is referred to in the paper as RasGas. It has enviable reputation in being safe as well as reliable LNG supplier. This company has transformed this regional resource into major component of global energy-mix. RasGas has a number of managers. It operates 7 LNG trains‚ two facilities of production of sales gas and two plants of helium and long-term charter-fleet
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Firstly‚ one of the main advantages of a Private Limited Company over a sole trader is that‚ members may enjoy the availability of Limited Liability‚ hence the business is incorporated (i.e. the business has a separate identity from the owner).Therefore‚ liability for payment of debts stops at the Company‚ and owners and shareholders are not personally liable for any other debts than that of which they have purchased. On the other hand‚ a sole trader’s liability status is unlimited and there is no
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Dark chocolate history goes back at least 3000 years. What began as a bitter drink in the pre-historic tropics of South America has become one of the world’s most popular treats. For most of this time‚ dark chocolate was the only form. So chocolate history is really the history of dark chocolate. Native American Drink Throughout the tropical areas of Central and South America‚ a room-temperature drink made from cacao seeds has been enjoyed for several thousand years‚ with the earliest
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Marketing mix and recommendations report: Cadbury DAIRY MILK Cadbury Dairy Milk‚the number one selling chocolate block in Australia and available to buy in supermarkets and retail outlets across the country. Cadbury dairy milk today continues its quest to bring Australian consumers more joy by introducing a series of generous improvements to its iconic Cadbury dairy milk blocks range‚ designed to enhance the eating experience of Australia’s most loved chocolate1. The enhancements to the range
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Chocolate By: Emily Lieboff Specific Purpose: To inform my audience about the health benefits of chocolate Central Idea: Chocolate is one of the oldest treats around; that has some beneficial health factors to it. Introduction I. Attention-Getting a. When I was younger I would sneak a piece of dark chocolate in right before dinner… Made me feel a little naughty! Of course my dad would always catch me and ask “where’s my piece?” and we’d eat it together. It was our little secret. How many of
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What is milk? Milk is the first food we taste. It is therefore associated with comfort and strength. We live in a milk consuming society where infants‚ adolescents‚ and adults drink milk. Milk sales reach eleven billion dollars annually in the United States alone (McDougall). Incredible advertising campaigns‚ such as “got milk?” portray celebrities and beautiful‚ healthy people who ensure us that milk is essentially good for us. In 1999 alone‚ this campaign cost one hundred and thirty million dollars
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