NATUREVIEW FARM‚ INC. CASE WRITE-UP I. Address Who You Are and Who You Are Writing To This analysis is provided by the members of the marketing team at Natureview Farm‚ Inc.‚ on behalf of Christine Walker‚ Vice President of Marketing. The purpose of this analysis is to provide a recommended course of action for the company to grow their revenues by 50% by the end of the 2001 through the use of SWOT analysis on the three recommendations proposed by the senior leadership at Natureview Farms. The
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Animal Farm assessment SOCRATIC SEMINAR Congratulations! Your thorough reading has allowed you to participate in the final assessment‚ which will be a Socratic seminar. Briefly‚ a Socratic seminar is a formal discussion technique in which students generate and respond to high-level questions and use the text in support. The format of our Socratic seminar will be as follows: Tuesday We will use a specific technique known as a “fishbowl discussion” and will use an “inner circle” and
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Johnson Family Farm Case Carine Frank Johnson‚ who owns the Johnson Family Farm‚ was considering whether or not to hedge his corn crop prior to the planting season for the upcoming year. He had three choices: first‚ not hedging at all; second‚ hedging using traded future contracts; third‚ hedging using Cargill’s Pacer product. If Frank chose to not hedge‚ the total cost of this choice is the elevator operator’s profit and the transportation costs (which totally Frank set the basis as 0.15). And
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Animal Farm The book starts with Old Major’s speech about rebellion‚ that the animals should stand up for themselves‚ and one day rule themselves. After the rebellion was a success and Mr. Jones was driven off the farm‚ the pigs started teaching themselves how to read. After three months Napoleon called for pots of black and white paint to be brought forward to the big barn‚ on which Snowball painted the seven commandments‚ the main features of the animalism Old Major had been preaching. They started
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The first alternative that Natureview Farm can take in an attempt to increase revenues is to expand six SKUs of the 8-oz yogurt cup product line into one or two selected supermarket channel regions. It is important to note that this option is strongly advocated by the vice president of sales‚ Walter Bellini. The 8-oz cups represents almost 86% of Natureview Farms revenues and the segment is growing at an annual rate of 3% per year. In respect to customers‚ the 8-oz cups represent the most popular
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Tam Minh Nguyen MKTG 6200 Summer 1 2015 Natureview Farm Summerise Issue Identification: Natureview Farm was founded in 1989 as a small yogurt manufacturer‚ after 10 years‚ their revenues had grown from less than $100.000 to $13 million. The issue was that Christine Walker‚ vice president of marketing and his team needs to find a path to grow the revenues to $20 million in the end of 2001 from Feb 2000. Factors to Be Considered: Yogurt used natural ingredients and a special process that made the
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Preface As we enter the twenty-first century‚ the environment in which organizations operate is increasingly turbulent‚ rocked by forces such as globalization and rapid technological change. Social and demographic forces have dramatically changed the make-up of today’s workforce‚ which is now the most educated and ethnically diverse in history‚ in addition to having the greatest representation of people. These developments are profoundly affecting the way in which organizations structure themselves
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SUMMARY: Natureview Farm‚a Vermont-based producer of organic yogurt with a $13 million revenue ‚is the leading yogurt brand sold in natural food stores and has a 24% market share. it has achieved this through its special yogurt manufacturing process and a good rapport with the dairy buyers in the natural foods channel. As of the year 2000‚ the company faces a financial pressure to increase its sales to $20 million by the end of 2001 due to a planned exit by its venture capital investors .Natureview’s
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Case Study #2 1. Political – In class the major political topic that we focused on was possible affects on the industry if immigration laws became stricter. This industry is highly dependent on cheap labor. If all of a sudden there were not enough workers in the industry there would not be enough chicken available to meet the demand. Economic – Evident from the case‚ the chicken market is heavily influenced by currency fluctuation. This is because 15% of the total poultry production is exported
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Company background 1989: founded – revenue $100 K – yogurt products. Introduced 2 flavors 1996: Jim Wagner hired to steady profits 1997: CFO Jim Wagner got VC capital infused capital in 1999 Today February 2000: annual revenue is $13M in 1999. Total 12 flavors in 8 Oz and 4 flavors in 32 Oz. VC to cash out at the end of 2001. Revenue needs to grow to $20M. Product profile Emphasis on natural ingredients and its strong reputation for quality and great taste No artificial thickeners and rGBH
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