POLYTECHNIC OF NAMIBIA SCHOOL OF MANAGEMENT DEPT. OF BUSINESS MANAGEMENT RESEARCH METHODOLOGY (RMA411S) ASSESMENT 1 Student name: Rachel N. Nuukunde Student number: 201030020 Lecturer: Dr. Geoffrey Nambira Due date: 10 March 2012 at 10h00pm Table of contents Pages 1.1 Topic of the study 3
Premium Marketing Brand Branding
(THE HEADER) TO: Dr. Kamal Ghose‚ Marketing 201 Human resource manager FROM: Fatimah Zahra Tengku‚ Marketing 201 Student DATE: 19 March 2009 SUBJECT: Fatimah’s personal brand statement (THE OPENING) The impact of current recession towards potential graduating student is no doubt will be another reason that amplifies the need for a properly branded university graduate. This memo will have the basic idea of the branding definition‚ the vital personal information of the writer‚
Premium Concept Marketing
Brand Loyalty One of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand. Brand loyalty can be defined as “the extent of the faithfulness of consumers to a particular brand‚ expressed through their repeat purchases‚ irrespective of the marketing pressure generated by the competing brands.” (Business Dictionary‚ 2012) An expression of brand loyalty from consumers can help companies to experience significant
Premium Brand Johnnie Walker Brand management
UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
Premium Brand
Introduction This report is made based on the topic “Knowledge Gap between Generations Based on Media Exposure.” What is knowledge gap? It was first introduced by 3 researchers of University of Minnesota that is Phillip J. Tichenor‚ Associate Professor of Journalism and Mass Communication‚ George A. Donohue‚ Professor of Sociology and Clarice‚ and N. Olien‚ Instructor in Sociology in 1970. Based on the title of the research‚ it can be defined as the gap of the information obtained by exposed
Premium Advertising Mass media
Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Sustainability ________________________________________________
Premium Brand Brand management Brand equity
Harley Davidson is manufactures heavyweight cruiser and touring motorcycles. The company operates through two segments: the Motorcycles segment and the Financial Services segment. In this report‚ I will discuss about the important of environment knowledge which is explicit and tacit and explain their SWOT analysis on both companies. SWOT is a planning tool used to identify Strengths‚ Weaknesses‚ Opportunities and Threats involved in a business. It is used as part of Strategic Planning Process. Reason
Premium Harley-Davidson Motorcycle
In Fifty Shades of Grey‚ a virulent‚ sexy man heavily involved in the BDSM lifestyle invites a young‚ inexperienced woman into a submissive relationship; except‚ he falls in love with her shattering the boundaries of their contractual relationship. While that may sound all “happily ever after‚” Mr. Grey employs emotional manipulation‚ physical manipulation and abuse‚ and psychological manipulation to gain what he wants—Anastasia; meanwhile‚ Anastasia reacts out of her immaturity and naiveté using
Premium Love Marriage Sexual intercourse
the top of the global brands with an estimate value of &78 billion. IBM has closely behind with 71$ billion. Despite those two businesses have totally different of business nature‚ these two firms have a significant common characteristic which is the value of their brand is extremely high. However‚ the value of branding isn’t only reveal in those two firms but the entire market has the common factors which are the most successful firm always has a high value of their brand. Branding is one of the
Premium Brand Marketing Brand management
BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
Premium Brand Marketing Brand management