original products. Secondly‚ nothing but the brand. A lot of people buy clothes only because it’s Louis Vuitton‚ Burberry or Ralph Lauren‚ boots because it’s Jimmy Choo’s or Louboutin or electronics from Apple and some of them are paying only for the trademark but the rest is conscious that if they pay more they will have not only original product with signature that everybody will recognize but also best quality product. It’s not accidental that some brands are more expensive then other‚ they have renown
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formats. 47% of global respondents agreed that humorous ads resonated the most. But when I started writing this post about using humor in marketing campaigns it struck me that it hasn’t been done that often or that well by brands. It is especially true for the B2B brands. So it stands reason that the few companies that have nailed it stand out far above the crowd. What can we learn from their successful blend of comedy and sales? Cisco Tim Washer is the creator of Cisco’s ‘The Perfect Gift
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Knowledge is More Powerful than Power There are many ways to be a leader‚ someway leads to a good future; someway is a dead ending. "People ask the difference between a leader and a boss.... The leader works in the open‚ and the boss in covert. The leader leads and the boss drives." (Theodore Roosevelt). Like what Roosevelt said‚ leader and boss are different. Leader means use knowledge and skill let people follow and boss means use power let people follow. Creon and Prospero are the leaders in
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History is the area of knowledge which records and analysis the past events. History pays a key component in understanding the temporal nature of human life. We acquire knowledge of history through two main ways of knowing‚ language and reason. Language is the way which we communicate history; therefore it defines what we understand through communicating events and facts. Reason‚ which can be seen through proof and knowledge is vital in assessing the validity of historical
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have access to any kind of knowledge. Even the most elementary knowledge that is to say their identity was taken away from them. Why was it so important for slave owners that their slaves should remain ignorant and what strategies did they use to achieve this goal? First of all‚ I will focus on the problem of the identity: how and why slaveholders deprived slaves of this self-knowledge that is necessary to man’s balance? Secondly‚ I will turn to the issue of knowledge: Why was it so strictly forbidden
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Group Centralizes Its Supply Chain Processes and Brings Its Innovative Cheese Brands to a Global Audience B el Group was established in 1865 in a mountainous region of France called Jura. Cheese maker Léon Bel discovered that‚ by melting whole cheese with butter‚ he could create processed cheese with a much longer shelf life. He decided to call his new product La Vache Qui Rit‚ or The Laughing Cow — and a global brand was launched. Over the years‚ Bel Group gained great popularity in the European
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Brand Admiration Project (ZARA) 9.19.12 So what is Zara? Many people have probably never heard of the clothing/fashion brand named Zara. Even if you have heard of Zara‚ the chances of you seeing Zara on any poster or television advertisements is very slim. In fact the Spanish clothing retailer has a very unusual marketing strategy. Zara has a “zero advertising policy.” With almost no money going into advertisement‚ how is Zara able to compete with competitors? Unlike competitors‚ Zara
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KNOWLEDGE BY ACQUAINTANCE I53 Knowledge by Acquaintance and Knowledge by Description Bertrand Russell Russell‚ Bertrand (1917). Knowledge by acquaintance and knowledge by description. Proceedings of the Aristotelian Society‚ 1910-1911. Reprinted in his his Mysticism and Logic (London: George Allen
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Knowledge and Information � PAGE �2� Running Head: KNOWLEDGE AND INFORMATION Knowledge and Information [The Writer ’s Name] [The Name of the Institution]� Knowledge and Information Introduction According to Webb (1998‚ 110-15)‚ information is the potential for knowledge. Knowledge is actionable information that can be used across the entire organisation. The more knowledge an organisation possesses‚ the more it can reduce uncertainties. Davenport and Prusak (1997‚ 99-102)‚ refers knowledge
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Knowledge Management on Air Quality Case Studies Knowledge Management on Air Quality Case Studies © 2010 Asian Development Bank and Clean Air Initiative for Asian Cities Center (CAI–Asia Center) All rights reserved. Published 2010. ISBN 978-92-9092Publication Stock No. RPT102406 Asian Development Bank and CAI–Asia Center. Knowledge management on air quality: Case studies. Mandaluyong City‚ Philippines: Asian Development Bank and CAI–Asia Center‚ 2010. 1. Knowledge management.
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