BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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What Is Knowledge Management? Knowledge Management is one of the hottest topics today in both the industry world and information research world. In our daily life‚ we deal with huge amount of data and information. Data and information is not knowledge until we know how to dig the value out of of it. This is the reason we need knowledge management. Unfortunately‚ there’s no universal definition of knowledge management‚ just as there’s no agreement as to what constitutes knowledge in the first place
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GTZ READER: Knowledge Management and Knowledge Systems for Rural Development Knowledge Management and Knowledge Systems for Rural Development By: C. G. Hess‚ Consultant‚ mail@carmen-hess.de; May 2006 In: READER: GTZ Knowledge Management. GTZ Sector Project Knowledge Systems in Rural Development‚ www.gtz.de/agriservice Introduction Knowledge Management Knowledge Management (KM) is a relatively novel management concept. It has been pushed by the rapid developments of Information and Communication
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Phpkb v1.5 proffesional GENERAL KNOWLEDGE DAYS AND YEARS * The first death anniversary day of Sri Rajiv Gandhi was observed as Anti –Terrorism Day. * 20th August is celebrated as Sadbhavna Divas. * July 11th is observed as world population day. * January 15th is celebrated as army day. * The centenary of mahatma Gandhi’s arrival in South Africa was celebrated in may 1993. * National Maritime day falls on April 5th. * Journalist day was first celebrated all over the
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The Significance of Knowledge Knowledge is the most important thing in man’s life. There are two kinds of knowledge: Religious knowledge and Secular knowledge. These two kinds of knowledge are very essential for the existence of man. Secular knowledge is necessary for his worldly life and religious knowledge is vital for his successful life here and in the Hereafter. Allah says in the Qur’an in Sura 9‚ Verse 121: "..........let them devote themselves to studies in religion and admonish their
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The Tree of Knowledge It is important for society to find a reliable source of knowledge‚ as it is a powerful factor which helps society to attain success. As a good example of the significance of knowledge for society‚ the Tree of Knowledge from the Garden of Eden represents‚ not just a source of absolute knowledge‚ but how desperately human nature seeks that perfect source. However‚ the Tree of Knowledge does not exist in the real world. Thus‚ society is facing a problem of finding the most effective
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Creating a knowledge sharing culture in organizations today is a norm. Please comment. The most valuable asset with any organization is intellectual capital i.e knowledge. Hence it is inevitable for organizations to create‚ nurture and develop this asset to achieve sustainable advantage in the market. Organizations can leverage the power of knowledge and bring innovation in their product and service offerings‚ achieving higher customer satisfaction‚ higher revenues‚ profits etc. Ultimately
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Question 1 Knowledge management is a discipline that promotes an integrated approach to identifying‚ capturing‚ evaluating‚ retrieving and sharing all of an enterprise information assets. These assets may include databases‚ documents‚ policies‚ procedures and such. Knowledge management efforts typically focus on organizational objectives such as improved performance‚ competitive advantage‚ innovation‚ integration and continuous improvement of the organization
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new sales force would end up doing significant duplication of efforts if sales reps would call same retailers at the same time. - An ineffective selection process of the new sales force could disrupt the growth momentum of Spectrum’s individual brands and the relationships with retailers‚ wholesalers and customers. Competitors get the benefit. - The sales in the lawn and garden division may be a
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Knowledge is Powerful than Money Respected president‚ honorable faculty staff and my fellow students A.O.A. Knowledge is powerful than wealth is our today’s topic of discussion. When we say that knowledge is power we mean that knowledge is the only source of strength in the world. The idea that wealth is power is also quite common‚ it is believed to be true by a number of people but that is wrong; wealth is not a permanent thing. A man may be wealthy today but he may become very
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