BW MANUFACTURING COMPANY CASE SUMMARY The owners of BW Manufacturing‚ a small manufacturer of gas grills‚ have prepared a preliminary budget for the upcoming year and would like to assess the financial impact of several alternative scenarios‚ including dropping a product; changing the price on a product‚ with a resulting increase in volume; and shifting advertising focus‚ with a resulting shift in volume from one product to another. A new budget must be prepared. At year-end‚ the actual results
Premium Variable cost Cost Change
state of your grill grates has a direct impact on the taste and appearance of your food as well as the ease of grilling. Dirty grill grates can lead to flare-ups‚ or they might leave pieces of carbon on your food. Cleaning your grill grates is essential‚ but not every cleaning method is effective. If you go about it in the wrong way‚ you could actually wind up damaging them. Consider the following dos and don’ts of cleaning grill grates. Dos Do invest in a quality grill brush. Look
Premium
Kingsford’s revenues grew 1 to 3% annually in the 1980’s and 1990’s. However‚ the summer results in July 2000 were below forecast. The drop in charcoal demand coincided with an increase in demand for gas grills‚ due to the convenience of faster cooking and easier cleanup as compared to charcoal grills. Charcoal grilling beats gas grilling in taste tests 2-to-1‚ but there may not be enough knowledge among consumers of this fact. Kingsford had dropped its advertising budget 83% from 1998 to 2000‚ with
Premium Marketing Price elasticity of demand
how to take care of the grill and maintain it. Even if you consider yourself to be a master in the art of grilling‚ read on‚ because you might find some tips that are useful even for you. It’s impossible to burn the food you have on the grill if you keep an eye on it. Let’s be serious‚ the only way you can burn the food is if you step inside to take something and you don’t come back on time‚ or if you sit around and talk instead of minding your grilling next to the gas grill. To make sure you won’t
Premium Nutrition Food Eating
combat is the gas grill. The perception of gas grilling as easier‚ faster‚ and almost the same taste as charcoal grilling has hampered the charcoal category. With the emphasis on “green” living and environmental consciousness‚ charcoal and charcoal production and its negative effect on the environment‚ is another reason people are turning to gas grilling. Gas grill shipments grew 8 percent in 2000‚ while charcoal grill shipments dropped 3 percent over the same time period. Gas grill shipments have
Premium Marketing
ome Barbecue Cooking Methods and Questions Answered By John Williamson | Submitted On June 01‚ 2013 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author John Williamson Barbecue Questions Answered Barbecuing
Premium Food Nutrition Meat
the charcoal category‚ however it faced burgeoning competition in the gas grill market. Consequently‚ brand managers Marcilie Smith Boyle and Allison Warren must form a plan involving pricing‚ advertising‚ promotion‚ and production to generate further sales growth Kingsford should not immediately raise prices‚ as its competitors’ previous price raises led to consumers shifting either to Kingsford charcoal or to gas grills. Kingsford should invest heavily into advertising its product‚ as research
Premium
How to make the Perfect Cheeseburger Making the perfect cheeseburger is a hidden skill‚ passed along the test of time from one grill master to the next‚ generation to generation. To make this culinary classic one must poses at the very least some basic cooking skill‚ as well as some basic tools‚ and kitchen knowledge. In other words‚ plastic knives‚ and paper plates are not acceptable. This is a test of determination and perseverance‚ a battle‚ between you‚ the chef and the beef‚ vegetables‚
Premium Hamburger Nutrition Cheese
they implement a total line pricing increase or just increase the price of certain products? 2. Advertising – should advertising be increased‚ and by how much? 3. Competition – is Kingsford competing against other charcoal manufacturers‚ gas grills manufacturers‚ or a combination of both? 4. Promotion – what was the best strategy to promote the Kingsford brand? Should Kingsford strive to increase overall grilling events‚ or just emphasize the Kingsford brand? 5. Capacity – if the Kingsford
Premium Marketing
Rivalry among existing firms Chipotle faces moderate rivalry among existing firms as it faces low numbers of competitors namely Taco Bell‚ Moe’s Southwest Grill‚ Qdoba Mexican Grill and for the smaller chains including Baja Fresh and also California Tortilla. In addition‚ Chipotle’s products are moderately differentiated as its quality and nutritious ingredients‚ customized products offer to customers‚ ability to serve orders quickly‚ emphasise on quality assurance and food safety at the same time
Premium Fast food Food Fast food restaurant