Bauhinia © Martinsons & Associates 2009 Licensed exclusively for use at the City University of Hong Kong. Unauthorized use or reproduction of this case is strictly prohibited. This is a composite case that integrates the experiences of several companies. In the early 1970s‚ the Chan family pooled together $30‚000 and set up a small dairy processing plant in Hong Kong. Bauhinia Dairy initially produced only fresh milk and sold it through limited distribution channels. It has subsequently modestly
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Surviving Plant World’s Hard Times In ten years‚ Plant World had grown from a one-person venture into the largest nursery and landscaping business in its area. Its founder‚ Myta Ong‚ combined a lifelong interest in plants with a botany degree to provide a unique customer service. Ong had managed the company’s growth so that even with twenty full-time employees working in six to eight crews‚ the organization culture was still as open‚ friendly‚ and personal as it had been when her only "employees"
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Date: Kingsford Value Proposition | For (customer)‚ (company) offers its (product)‚ which unlike the (competition) provides the owner with (benefit). | 5Cs | 4 P’s | Customer * Barbeque Grill owners – * 80% of owners were young‚ from large and high income families * > 50% of the owners were MED-HI users * 60% of the owners were men * Popular grilling events – July 4th‚ Labor Day‚ Tailgating | Product * Kingsford Charcoal – for grilling * Invented by Henry Ford
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HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering
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MedNet.com Case – Analysis and Strategic alternatives We are presented with a case where Heather Yates‚ vice president for business development at MedNet.com‚ a website delivering health information free to consumers‚ was losing one of their biggest advertiser ‘Windham Pharmaceuticals’. She along with the leadership team were on the task of convincing Mahria Baker‚ Windham’s CMO to continue advertising with them instead of investing their advertisement dollars on ‘Marvel’ which was essentially
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Summer Summer National Economic University – Hanoi - Vietnam National Economic University – Hanoi - Vietnam 08 Fall 08 Fall Wal-Mart Case Wal-Mart Case Dam Thi Thu Quynh CQ502184 Advanced program Intake 50 Dam Thi Thu Quynh CQ502184 Advanced program Intake 50 Question 1: What impresses you about this company? What accounts for Wal-Mart’s success over the past 25+ years? Is it a great strategy‚ superb strategy implementation and execution‚ or
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Krispy Kreme Doughnuts Case Study Solution Financial Statement Analysis The Krispy Kreme Doughnuts case study solution solves the case on financial statement analysis. The structure of the solution is outlined below and answers the questions included in the outline Krispy Kreme Doughnuts‚ Inc. Background Corporate Profile Company Stores Domestic Franchise International Franchise Supply Chain Business Segment Problem Statement What is the
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w rP os t S 910D05 OPERATIONS STRATEGY AT GALANZ op yo Dr. Stephen Ng and Barbara Li wrote this case under the supervision of Professors Xiande Zhao‚ Xuejun Xu and Yang Lei solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation
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Table of Contents Case- 01 2 Liz Claiborne Upgrades Its Information Systems 2 Case- 02 4 Farmers Insurance Finds Higher Revenue and Lower Claims in Information 4 Case- 3 6 Fedex applies Telecommunications in package delivery 6 Case- 04 8 Gerber Develops System to Manage Customers’ Inventory 8 Case- 05 10 Flow chart identification 10 Case- 06 11 Developing a Wireless Net to Improve Customer Service 11 Case- 07 12 eBay a leading E-Commerce 12 Case- 08 14 Success of Amazon
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Customers see Vintages and LCBO.com first hand; they do not see behind the scenes where technology also plays a key role in the new LCBO. Systems such as the warehouse management system allow them to distribute products in less than a full case‚ know when a bottle in a case been broken‚ and accurately reflect the inventory levels so that when a customer orders a bottle of wine they can ensure timely delivery. Other systems allow the LCBO to forecast and replenish stock in a timely manner based on over-the-counter
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