ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern Retail RETAIL As per the
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CHUK 2012/9/24 Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan Group 15 XIA Yidan‚ ZHANG Kuo‚ ZHU Shihuai‚ WANG Qian 2012 acer CHUK 2012/9/24 How should Chase have bid in the first round competition to lead the HK$3.3 billion Disneyland financing (Bid to win or bid to lose?) In the first round of competition‚ there are 17 banks competing to propose a mandate for syndication. How should Chase make the proposal to Disney depend on the following respects: (1) Disney’s
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Date of submission: 20-09-2012 RETAIL LOCATION Location is the most important ingredient for any business that relies on customers. It is also one of the most difficult to plan for completely. Location decisions can be complex‚ costs can be quite high‚ there is often little flexibility once a location has been chosen‚ and the attributes of location have a strong impact on a retailer’s overall strategy. In India‚ most retailers prefer to own the property rather than avail of the desired property
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research about the services that your competitors can offer. After this‚ you should then identify your USP‚ or unique selling point‚ which is the feature that you‚ and no one else‚ have. Once you have identified this‚ you can now inform your target market about the advantages that you have over your rivals. Doing so will make it easier for your clients to choose to transact with your firm instead with others. Develop a referral network You can do this in two ways. First‚ you can inform your first
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PROJECT REPORT ON: RETAIL SUBJECT : MANAGERIAL COMPETENCY AND CAREER DEVELOPMENT PURPOSE : To provide the industry scenario of retail sector And
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environment for the seniors by the operating as a self-financed social enterprise. Situation Analysis Industry Trend : The elderly-care-service industry is on a favourable growth trend. With the aging population5‚ the market size of customers will surely rise to a much higher level. Market development may need not many efforts to be done by the association. In addition‚ the industry will go under the great support by the Government. The introduction of the four-year pilot scheme on community care service
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A Comparative Analysis of the Grocery Chains: Whole Foods Market and Kroger Co. Liz Broxton Sharon Neely Joyce White Columbia College Abstract The purpose of this paper is to conduct a comparative analysis of two grocery chains‚ Whole Foods Market and Kroger Co. Research material obtained from each company will allow judgments to be made concerning potential investment decisions. This study will focus on financial statements such as the income statements‚ balance sheets and cash
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Case Overview and Key Issue Grocery Checkout Inc. (GCO)‚ an online grocery delivery service was founded in 2005 by Nathan Felder and his fellow teammates at the University of Western Ontario (Western) as part of their business project. Recently‚ investors of GCO have been pressuring Felder continually for faster growth‚ and he has a number of growth approaches under consideration. As the co-founder and chief executive officer (CEO)‚ Felder wanted to reflect on which option would be the best fit
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EMERGING MARKETS: OVERVIEW AND GROWTH OPPORTUNITIES ACROSS RETAIL CHANNELS Report extract combining insights from the following global briefings Emerging Markets: Overview and Growth Opportunities in Non-Grocery and Non-Store Channels Emerging Markets: Overview and Growth in Opportunities in Grocery Channels Click to learn more about the full reports EMERGING MARKETS POWER AHEAD Strong opportunities outside the BRICs The BRICs remain far ahead of other emerging countries in terms of size‚ as
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CASE 1: C & C GROCERY STORES‚ INC. 1. In general‚ how did C&C’s first organizational structure contribute to the store managers’ dissatisfaction? The role of the district store supervisor in relation to the store manager was the primary cause of store manager dissatisfaction. Employee development wasn’t a top priority and it showed. Store managers wanted to learn management skills so they could develop promotion potential for the district and regional corporate positions. Unfortunately
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