latent demand in market. BACKGROUND: As per recent survey done by ASSOCHAM‚ online retail industry is likely to be worth of Rs.7000 crores by 2015. Current status of online retail industry is worth Rs.2000 crores with annual growth rate of online retail industry is 35%. As per Boston Consulting Group‚ online retail will be 4.5% of total retail market by 2016. Also‚ the recent decision of government to allow 51% FDI in Multi brand retail will pump a lot of foreign players in the market. Hence this boom
Premium Retailing Online shopping Shopping mall
Determinants of retail store choice: An empirical analysis by Dr. Namrata Sandhu sandhunamrata@gmail.com Dilpreet Singh mail.dilpreet@gmail.com and Richa Dhall asmi2ice@gmail.com Abstract Purpose of research: The current study makes an attempt to establish the most important determinants of retail store choice. Methodology: A well drafted and pretested questionnaire was conveniently administered to 200 respondents in Tricity (Chandigarh‚ Mohali‚ Panchkula). The data was collected
Premium Factor analysis Principal component analysis Retailing
McDonald’s‚ The Sports Authority‚ Starbucks‚ JC Penney‚ to online retailers like Amazon.com and eBay to favorite local shops and hangouts. Whatever selection is made‚ ask students to concentrate on the specific aspects of retail strategy‚ such as: (1) intended target market of the retailer; (2) nature of merchandise and services and the specific consumer needs sought to be satisfied; (3) product variety and assortments carried; (4) store location strategy; (5) pricing strategies; (6) specific service
Premium Retailing
Developing Sustainable Competitive Advantages: 1. Customer Loyalty: Customers must be committed to buying merchandise and services from a particular retailer. This can be accomplished through retail branding‚ positioning‚ and loyalty programs. A loyalty program is like a "Target card." Now‚ when the customer uses the card as a credit card‚ Target can track all of their transactions and store it in their data warehouse‚ which keeps track of the customer’s needs and wants outside of Target. This will
Premium Retailing Sales Product
At the heart of these changes is the single objective of enhancing retail investors’ participation in the capital markets‚ either directly or indirectly‚ by reducing costs‚ expanding reach‚ increasing accountability of manufacturers and advisers and ultimately increasing customer value proposition. To begin with‚ the revised Direct Taxes Code (DTC) Bill will play a vital role in encouraging retail investment in the stock market by allowing tax exemption on long-term capital gains on the sale of
Premium Stock market Stock exchange Stock
CRM in Apparel Retail Sector S.No. Chapter Name Page No. 1. Introduction 1. Industry Insight – Indian Retail Industry 1.1 Introduction 1.1.1 Growth in organized retail 1.1.2 Drivers for retail transformation in India 1.1.3 Challenges for organized retail 1.2 Evolution of Retail 1.3 Retailing Formats in India 1.4 Some Facts 1.5 Marketing segmentation of retail industry 2
Premium Retailing Department store Customer relationship management
Hong Kong consum ers regarding advertising to children were discussed. KEYWOR DS: Children; television advertising; cognitive development INTRODUCTION Today advertising penetrates into the life of every person‚ including children. The children’s market is important to advertisers because of the enormous purchasing power of the children and their parents. A survey of 2400 children aged 7–12 years in six countries‚ including China‚ Japan‚ France‚ the UK‚ Germany and the USA‚ indicated that their
Premium Advertising Infomercial Coca-Cola
And Beijing University of Agriculture Food Quality and Retail Management Module Title: Retail Buying Assignment Title: The application of modern management concepts to Retail Buying and their use in developing a Competitive Advantage. Module Tutor: Richard Taylor HAUCID: 11221900 Year 3 Date: 10th December 2013 Word Count: 2485 without references Content Summary In today’s highly competitive markets retailers evaluate all opportunities and possibilities to present
Premium Customer relationship management Management Marketing
MINOR PROJECT REPORT ON INDIAN RETAIL INDUSTRY AND RETAIL SUPPLY CHAIN Submitted by: Supervisor: RAHUL RAJA DR. RAJESHWARI MALIK Enrol No. 03914901711 ASSOCIATE PROFESSOR BBA (G) 3rd Semester
Premium Retailing Supply chain management Shopping mall
Setting Goals at Hong Kong Disneyland Based on the case study in the Business Communication Handbook‚ HK Disneyland has had its share of “growing pains.” (1) Answer the following questions in complete sentences (no bullet points) in approximately three to four sentences each: With the mighty Disney name associated with the theme park‚ would you say that the company’s goals are “ethically sound?” How do you respond to complaints from guests about disregarding “customers’ safety?” Or
Premium Walt Disney Parks and Resorts Paris Hong Kong