MARKS : 80 COURSE :MRM SUB : RETAIL MANAGEMENT N. B. : 1) BOTH CASE STUDIES carries equal marks. 2) All questions are compulsory CASE NO. 1 THE OUTLOOK FOR SOFT GOODS SPECIALITY STORES Introduction Soft goods specialty retailers are on a quest to grow‚ with the high-growth ``stars’’ working to maintain momentum by rolling out successful concepts nationally while investing in new concepts that offer long-term promise. The less stellar performers are
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Company overview Key information of the Woolworth Woolworth (WOW) is an Australia corporation with more than 195‚000 employers which operates business in grocery stores industry which was founded by Percy Christmas in 1924 (Woolworths‚ 2012). Its manages 3‚000 stores which are located in New Zealand‚ Australia and India serving 28 million consumers for liquor‚ span food‚ petrol‚ home improvement‚ hotel and general merchandize (Woolworths‚ 2012). First‚ the company WOW operates supermarkets under
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competitors-Customers-Substitutes-Supplier (5 - Force) to describe the company’s internal situation‚ furthermore it also can adjudge the marketing strategy. 5 - Force model First of all‚ I would like to start from the 5 – Force analysis. As we know that in HK the Disneyland‚ which is a big theme park that cost at least 14 billion dollars‚ has only one competitor – The Ocean Park Hong Kong‚ which has just used 5.5 billion for refurbishment. In fact‚ they have some similar points such as the location is far
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Scenario: Grocery‚ Inc. is a retail grocery store chain based in Any State; U.S.A. Grocery has stores throughout the United States. Grocery has written contracts with many different vendors to purchase the products they sell in their stores. Vendors range from individuals to international corporations. Tom Green works as the produce manager for the store in My Town‚ U.S.A. Jeff Fresh‚ 17 years old‚ is spending his summer vacation working for Tom in the produce department. Assignment: Using the scenario
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Parkson Retail’s plans stay intact Posted on 19 April 2013 - 05:37am Kang Siew Li sunbiz@thesundaily.com Print PETALING JAYA (April 19‚ 2013): The vision‚ direction and strategic business plans of Parkson Retail Group Ltd (PRGL) and Parkson Retail Asia Ltd (PRA) will stay the course‚ outgoing executive director and managing director Datuk Alfred Cheng Yoong Choong said‚ despite him stepping down from his post at both companies effective May 31. "There’s no change in vision‚ direction or
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Retail Stores BUS 235: Introduction to Marketing Instructor: February 27‚ 2012 Retail Stores They type of location that I visited was Art Van furniture store. This store is located close to my home in Warren MI. It is on 14 Mile Rd. and Van Dyke. The store sits on a main street with a huge sign that can be seen from about a half a mile away. This store is great for those who are in the market for furniture. The target market would be the middle working class. They offer moderate prices
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Content 1. Introduction………………………………………………………………. P.03 2. Company Profile…………………………………………………………. P.03 - P.04 3. SWOT Analysis…………………………………………………………... P.04 - P.08 3.1 Strengths……………………………………………………………… P.04 - P.05 3.2 Weaknesses…………………………………………………………… P.05 - P.06 3.3 Opportunities…………………………………………………………. P.06 - P.08 3.4 Threats………………………………………………………………... P.08 4. Identify & analysis on the competitive advantages of the company……... P.09 -
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THE INDIA RETAIL SECTOR REPORT 2013 Retail Specialists in retail service recruitment www.michaelpage.co.in Contents Introduction Talent Pool Availability How Michael Page Can Help 3 5 6 2 Retail Specialists in retail service recruitment www.michaelpage.co.in THE INDIA RETAIL SECTOR Introduction The Indian retail market is estimated to exceed US$ 750 billion by 2015‚ according to the India Retail Report 2013 (IRIS Research)‚ presenting a strong potential for foreign retailers
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Summary The Hong Kong Jewellery Industry is an attractive sector for existing retailers as the market has been growing steadily. Most revenue is from mainland tourist‚ they are very powerful to the seller‚ and the decisions of them can have a huge influence on the sale volume as they are almost half the resources of revenue. Lots of Newspaper and websites think the market can still be develop further and increase the sales. With the rise of RMB exchange rates and numbers of visitors
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given by him time to time shall carry me a long way in the journey of life on which I am about to embark. Aims and Objectives To understand what is Fdi in retail. To know about the importance of Fdi in our country. To know about the recent developments in this market. Introduction The rapid growth of world population since 1950 has occurred mostly in developing countries. This growth has not been matched by similar
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