P1 – Describe the promotional mix used in two selected organisations for a selected product/service. (Xbox and Apple iPhone) What is promotional mix: Promotional mix Using several different types of communication to support marketing goals which include Advertising‚ Personal selling‚ Publicity‚ and Sales promotions. Marketers to help choose these different types of marketing a firm reach its goals. Furthermore the promotional mix is a combination of methods that are used for a product or service
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Corporate Level Strategy (Video 1) Corporate Level Strategy describes the entire strategic scope of the organization. This is the panoramic view of the organization. It is the strategy by which an organization decides in which product or service markets to compete and in which geographical regions to operate. Normally the organizations‚ who have multiple businesses‚ use corporate level strategy for allocation and distribution of resources i.e. how cash‚ equipment‚ staffing‚ and other resources are
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Preparing for Academic Success at the Graduate Level COM/600 Characteristics of Graduate Writing Writing at a graduate level is a major part of a student’s coursework when entering into a Master’s program. Throughout a person’s college career‚ they have written many papers in their undergraduate studies‚ but writing papers at a graduate level differs from previous styles of writing. There are very distinct characteristics in graduate writing. If the basic
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Management and Leadership Level 5 Management and Leadership Contents Page Qualification structures Unit 5001 Unit 5002 Unit 5003 Unit 5004 Unit 5005 Unit 5006 Unit 5007 Unit 5008 Unit 5009 Unit 5010 Unit 5011 Unit 5012 Unit 5013 Personal development as a manager and leader Information based decision making Performance management Resource management Meeting stakeholder and quality needs Conducting a management project Financial control Marketing planning Project development and control Human
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Question 1 Surface level diversity Surface level diversity are those differences that are easily noticeable such as age‚ gender‚ ethnicity/race‚ culture‚ language‚ disability etc. Surface level diversity is easy to be measured and managers/recruiters can fall into the wrong practice of discrimination based on these factors. For example‚ thinking that performance degrades with age‚ they might prefer younger workforce. Surface level diversity is often difficult to change. For e.g. racial differences
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disadvantaged women. She then proposed that if more women became politicians‚ there would be a ‘level playing field’ that would help balance equity‚ and fulfill a ‘democratic deficit’ in parliament. This is a similar process in workforce recruitment‚ as women have to compete with men for work‚ and fill positions that require women at the same time. Social institutions mainly emphasize concepts of the level playing field so that both men‚ and women‚ can find work within them fairly. It promotes unbiased
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(temperature inversion) In LA‚ the combination of sunny weather and mountains can produce temperature inversion about 320 days annually. During a temperature inversion‚ air pollutants cannot escape‚ so their concentration may rise to dangerous levels. The production and severity of photochemical smog‚ which can occur even without a temperature inversion‚ are amplified by that accumulation of pollutants. The reason of this is because the mountain gets the cool air beneath a less dense warm air
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Have you ever found yourself thinking about the different levels of consciousness? Consciousness is "the state or quality of awareness you have of your surroundings both internally and externally‚ and the understanding of what is happening to you." However‚ that is not anything I had considered previously‚ but it was just taken for granted. Professor of Psychology and Authors‚ Max Velmans and Susan Schneider‚ wrote in The Blackwell Companion to Consciousness: "Anything that we are aware of at a
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O’Brien PTLLS Level 4 Section 1: Theory assessment 1 As a trainer‚ teacher and assessor my roles are many and varied. As part of my day to day work I may not only deliver lessons but also carry out theory assessments‚ practical assessments and sometimes interviews. I may have to motivate and liaise as well as guide and assess. I will have to keep records and be a subject specialist as well as liaise internally and impart information and advice sometimes on a personal level. The first impact
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ABSOLUTE LEVEL COMPANY PROBLEM Absolute Level Company is losing money in spite of the high volume of sales. OBJECTIVES 1. To attain optimum production efficiency and reduce production costs 2. To determine the viability of the proposed assembly line based on use conveyors AREAS OF CONSIDERATION 1. Product Line – full line of levels; 85 models; 12 models account for over 50% of sales and which are manufactured for stock; all other units are made against orders on hand; largest
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