2010‚ the technology industry wa buzzing with rumors o Google’s bid for Group pon‚ a two-y year-old web bsite that pro omoted daily deals offeri y ing deep dis scounts from local merch hants. Google reportedly offered at lea $3 billion‚ eclipsing a r e o ast rival $2 billion bid from Y Yahoo. And as Groupon re a esisted‚ Goog quickly rai gle ised its offer t as much as $6 billion.1 to s Ind dustry expert and financ analysts were sharply divided on Google’s mo and Grou ts cial w y ove upon’s poten
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The Groupon Effect Harness the Behavior‚ Not the Deal February 2012 Context Daily deal sites have become a regular fixture in the columns of respected business publications ranging from the Wall Street Journal to the Financial Times What… Is the hype about around deal sites? Their growth in popularity with consumers has garnered frequent attention from analysts‚ highlighting their success only to meet it with equal skepticism With so much interest in the market‚ Grail Research
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companies are always trying to find ways to have consumers gravitate towards them. There are many ways‚ but a very effective way is by coupons. Such as the company Groupon has successfully done by attracting many people to its site with loads of deals for consumers to choose from. Looking for tickets for the Grand Mini Prix in Las Vegas? Groupon is your go to website or app to find tickets at a much cheaper value! Many people will gravitate towards cheaper prices making them to want to use the website
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services. November 2008‚ groupon.com was the very first offering this kind of dealing goods. It is so famous these days that people use group on as a verb‚ like google. And now‚ there are hundreds of sites offering unbeatable deals. The company is rumored to have generated $760 million in revenue for 2010‚ up from $33 million in 2009. Google famously offered to buy the site for $6 billion but got rejected PRO ( GOOD ASPECTS) There are definitely pros to participating in a group buying deal‚ but
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Summary Contents About Groupon……………………………………… 4 The History of Groupon………………………….. 4 Groupon’s business model…………………. 5 Type of business………………………………….. 7 Products/Services provided by Groupon…………………………………….. 7 Strategy formulation and planning………….. 8 Groupon Plans………………………………………… 9 Financial Status…………………………………….. 9 SWOT Analysis……………………………………. 10 Competitors Analysis………………………………. 13 Business and economic climate…………….. 14 Management structure………………………. 16 Groupon Infrastructure…………………………
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I. Presentation of the firm and its business operations History : Groupon is a deal-of-the day website created in 2007 by Andrew Mason and it’s based on the concept of group purchase. Groupon became ‘Groupon City deal’ by acquiring the company ‘City deal’‚ which was a copy of the concept of Groupon in Europe. The firm is located in more than 40 countries in the world. Description : The concept is very simple ; indeed‚ it gives the opportunity to the customers to take advantage of strong discount
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SWOT ANALYSIS GROUPON | | Gracia Marhaeni [ 2IBLF1 ] GMK 01-11-2012 | Summary The first page of the report will provide an introduction. The introduction briefly inform the reason why I wrote this report. This report has been made due to the fact that I would like to inform other vendors about the underline problem of Groupon and what the solution could be for Groupon to take its leadership back in this industry. Furthermore I formulated the question that I wanted to answer in this
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1. Research process As the secondary data on evaluation of customers in Vietnam with regard to groupon are not available‚ the method to be used in this study is almost research employing a combination of qualitative and quantitive approaches. Problems definition Quantitive research Research design Qualitative research Questionnaire online survey Sampling Fieldwork Data analysis Managerial implications Figure : the stages of customers evaluation research Normally the starting
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Types of Business Business is any activity that seeks to provide goods and services to others while operating at a profit. Business is the solution of how to get money‚ although business can be very risky. Anyone in the world can open a business‚ but there are some steps before deciding how would they structure their business. They will need to know their options. There are many ways to organize a business; the five most common ways are sole proprietorship‚ partnership‚ limited partnership‚ Limited
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Product The Groupon product is certainly categorized best as an innovative product. Groupon was the first to enter the “deals” market in a world of social commerce. Social commerce is a subset of e-commerce that involves the use of social media‚ online media that supports social interaction and user contributions‚ to assist in the online buying and selling of products and services. While Groupon isn’t the first company to use social commerce in their distribution strategy‚ however‚ they are the
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