Case Study 2 Deals Galore at Groupon 1. What features of contemporary e-commerce does Groupon Now! Utilize? Groupon Now utilizes Mobile e-commerce‚ by providing a mobile app and customers can purchase goods‚ promotions on the go. Social e-commerce‚ customers can share their purchases or refer promotions to their friends using social networking sites‚ such as Facebook & Twitter. Local e-commerce‚ Groupon offers subscribers deals from local businesses. 2. What value does this service provide
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Topic : Groupon (Part B) Govinderjit Singh (14134) Malik Muhammad Humza (15205) Mohamad Firdaus bin Mohamad Adib (16979) Mohd. Syafick Effandi bin Taufick Effandi (16941) Management Strategy Strategic Management is about identifying and implementing the strategies needed to fulfil an organisation mission‚ vision and objectives‚ also to achieve better performance and a competitive advantage for their organisation. In Groupon case‚ we have found that the organisation is suffering lost
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Groupon Marketing Plan Table of Contents I. Executive Summary II. Market Summary III. SWOT Analysis IV. Competition V. Product (Service) Offering VI. Keys to Success VII. Critical issues VIII. Mission IX. Marketing Objectives X. Financial Objectives XI. Target markets XII. Positioning XIII. Strategies XIV. Marketing Mix XV. Marketing Research XVI. Implementation XVII. Marketing Organization XVIII. Contingency Planning XIX. Conclusion Executive Summary Groupon‚ Incorporated (Groupon) is
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After Groupon created the online platform‚ it allows consumers spread news about interesting items and persuading friends‚ colleagues or families join in. This decrease the time to get the deal. It’s a win-win model for Groupon and customers. Based on Groupon website‚ annual reports‚ and some articles‚ this report aims to find out the value proposition‚ value configuration‚ market seek，and revenue model of Groupon through analysis the operation of Groupon and relationship between Groupon and their
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Case Analysis Groupon Groupon is an internet website company focused on generating revenue by utilizing relationships with merchants to provide consumers with discounts on select items. The goal of the discounted vouchers is to drive additional consumer store traffic and generate revenue for merchants which are shared with Groupon via a predetermined contractual percentage. Groupon generates visibility and exposure with email and social networking to increase consumer spending at specific merchants
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Product The Groupon product is certainly categorized best as an innovative product. Groupon was the first to enter the “deals” market in a world of social commerce. Social commerce is a subset of e-commerce that involves the use of social media‚ online media that supports social interaction and user contributions‚ to assist in the online buying and selling of products and services. While Groupon isn’t the first company to use social commerce in their distribution strategy‚ however‚ they are the
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Groupon: A comprehensive Strategy TM583 – Course Project By Jesse Marcano Cory Shenault Clifton Leonard Table of Contents Introduction 2 Section 1 - Strategy 3 Section 2 – Core Competencies 6 Section 3 – Industry Dynamics 10 Section 4 – Technology Sourcing and Internal Innovation 13 Section 5 – Product Development Strategy 16 Section 6 – Strategy to Protect Innovations 17 Conclusion 20 Bibliography 20 Introduction Groupon did not invent the daily deal website; however
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How to Download and Analyze a Case How to download the Harvard Business School Cases Enter the following link into your web browser: http://harvardbusinessonline.hbsp.harvard.edu/relay.jhtml?name=cp&c=c24832 To get the Harvard Online Course materials you need to register as a new user (unless you already have registered). The Harvard Online Course may ask you for a "Reference ID" That number is “c24832”. Then just click "Add to my Courses" and you’ll be able to purchase the
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Accounting Irregularities at Groupon Introduction In September 23 2011‚ Groupon (the Company)‚ a rapidly growing online coupon merchant was forced by the SEC to file a restated S-1 registration statement. The reason for the restatement was that the SEC objected to the accounting methods that Groupon used in the calculation of its revenue‚ causing it to be overstated. According to Villanova University (2012)‚ Groupon’s auditors at Ernst & Young stated that Groupon was not setting aside sufficient
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Groupon – Reichheld’s loyalty model PROBLEM STATEMENT: Groupon’s consumer (end-user) value proposition of deep discounts on goods and services is attracting bargain shoppers who are inherently disloyal to the Merchant businesses offering the coupons. HYPOTHESIS: Groupon’s should change their strategy by offering fewer one-time discounts and put an emphasis on long-term value for repeat customers ANALYSIS PLAN / SOLUTION APPROACH: Reichheld’s loyalty model together with the Value Disciplines model
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